PiinPoint

PiinPoint is a location intelligence platform that, according to the vendor, aims to optimize site selection and real estate strategies for businesses of all sizes. It is used by professionals and industries such as retailers, real estate developers, franchise organizations, restaurant chains, and financial institutions to make data-driven decisions and gain insights into market potential, customer behavior, and competitor analysis.

Key Features

Explore: PiinPoint's Explore platform provides an interface for location analytics and data visualization. Users can access demographic data, nearby brands, traffic counts, and custom data within the platform. It allows users to compare potential locations based on demographics and nearby brands. Users can mark candidate sites and track their progress through the site selection process.

Location Intelligence Powered by AI & Machine Learning: According to the vendor, PiinPoint leverages AI and machine learning to provide insights into markets across North America and Australia. It offers access to a large number of data points, including demographics, geosocial data, competition, mobile location data, traffic patterns, and zoning and development data. Users can visualize their store locations, trade areas, and customers on a map. PiinPoint allows users to plot customer addresses and spending, manage their store portfolio, and map any dataset using GIS tools.

Site Reports: Users can create detailed site reports, which, according to the vendor, provide insights on the people who live, work, and play around any location. Site reports include data on the retail landscape, competitors, points of interest, traffic counts, and movement patterns. PiinPoint's site reports aim to help users understand the potential of a location and make informed decisions. Reports can be customized with a company's branding and exported as Excel or PDF files.

Mobile Data: PiinPoint offers mobile location data to help businesses understand their customers' preferences and behaviors around their locations. According to the vendor, users can leverage mobile data to discover who is visiting a trade area, when they visit, and perform detailed site analyses. Mobile data allows users to analyze visitor demographics, busiest times of the day and week, and visitor interests. It aims to provide a deep understanding of customer behavior and help businesses tailor their strategies accordingly.

Geosocial Data: PiinPoint's geosocial data allows businesses to understand the interests, attitudes, and mindsets of the people in a community, according to the vendor. Geosocial data provides analysis and reporting on the geosocial behavior of a network. It aims to enhance businesses' understanding of their customers and help them make data-driven decisions based on social behaviors. PiinPoint combines geosocial data with other datasets to create a detailed profile of target customers.

Traffic Insights: By combining mobile location data with machine learning, PiinPoint offers traffic insights, according to the vendor. Users can access estimated traffic volumes, directional traffic counts, road segment visualizations, and average vehicle volumes. Traffic insights aim to help businesses understand the flow of traffic around their locations and make informed decisions regarding site selection and expansion.

Network Planning: PiinPoint's network planning features help businesses plan for changes in their real estate strategies. Users can simulate changes to their network, such as store openings, closures, relocations, and format changes, to understand the impact on their portfolio performance. PiinPoint allows users to build custom network evolution plans, engage analytics for market planning, and model various network opportunities. The vendor states that it provides collaborative advisory support to help businesses plan and execute their real estate strategies effectively.

Sitematch: PiinPoint's Sitematch feature streamlines the site selection process, according to the vendor. Users can bring real estate prospects directly into the PiinPoint platform by uploading property listings and making quick analyses to compare sites and make informed decisions on whether to acquire a listing or not. Sitematch portals aim to provide an end-to-end solution for site selection, from receiving listings to closing deals. It aims to help businesses save time, coordinate across teams, and conduct site analyses more efficiently.