Precifica

Precifica is a pricing solution designed to meet the needs of retail, e-commerce, and consumer brands. According to the vendor, it offers a range of features and tools aimed at automating market information access, pricing decisions, and consumer-based pricing strategies. Precifica is intended for businesses of all sizes, including small, medium, and large companies. It is commonly used by retailers (both online and offline), e-commerce industry professionals, consumer goods manufacturers and distributors, as well as marketing professionals.

Key Features

Automated Market Information Access: According to the vendor, Precifica allows users to access market competitiveness data automatically, at scale, and with the appropriate frequency. It offers automation for capturing market information to support pricing decisions, providing access to reliable and up-to-date competitive data.

Automated Pricing Decisions: Precifica claims to automate pricing decisions based on competition. It is said to react to the competitive market automatically, at scale, and in the shortest possible time. The vendor states that it utilizes artificial intelligence to optimize pricing decisions based on consumer demand.

Automated Consumer-based Pricing Decisions: According to the vendor, Precifica enables users to automate pricing decisions based on consumer demand. It claims to predict consumer demand and automatically position businesses using AI. The vendor states that it can optimize pricing and promotions based on consumer behavior.

Expertise in Product Matching: Precifica is said to provide expertise in accurate product matching using advanced algorithms and processes. The vendor claims that it achieves high-quality matching results with a fast delivery time, ensuring high coverage of offers in the market while reducing operational costs.

Monitoring of Competitor Offers: Precifica offers real-time monitoring of competitor prices and offers. According to the vendor, it provides visibility into the competition and allows users to optimize prices across their product mix. The vendor claims that Precifica can track competitor's pricing strategy, helping businesses adjust their pricing accordingly.

Monitoring of Shipping Costs: Precifica claims to enable monitoring and comparison of shipping options, prices, and delivery times offered by online retailers. The vendor states that it helps identify competitive advantages and disadvantages in shipping options, allowing businesses to optimize their shipping strategy to improve competitiveness.

Monitoring of Parceling Options: According to the vendor, Precifica allows users to monitor and compare parceling options, including interest rates and maximum number of installments. It claims to help businesses identify differentiation in installment conditions for each product category, enabling them to adjust their parceling strategy based on competitor offerings.

Matching of Product Descriptions: Precifica claims to utilize advanced matching techniques to match products based on various textual components. According to the vendor, it achieves accurate matching results with a fast delivery time, ensuring high coverage of offers in the market while reducing operational costs.

eCommerce Monitoring: Precifica enables users to monitor and track prices of products in the e-commerce market. According to the vendor, it provides alerts and notifications about price changes and offers access to historical price data for analysis.

Price Optimization: Precifica claims to utilize artificial intelligence to optimize prices and promotions. According to the vendor, it allows users to set dynamic pricing strategies based on market trends and competitor prices, aiming to maximize profitability by adjusting prices in real-time.