Prescient AI

Prescient AI is a media measurement and budget optimization solution designed specifically for omni-channel brands. According to the vendor, this platform aims to empower marketing professionals, e-commerce brands, advertising agencies, digital marketers, and data analysts to make data-driven decisions, optimize their advertising spend, and maximize campaign performance across various channels. With its wide range of features and seamless integration capabilities, Prescient AI is positioned as a versatile tool that can enhance marketing strategies and drive better results.

Key Features

Spend Optimization: According to the vendor, the platform allows users to identify and address under-performing campaigns by adjusting their ad spend based on simulation results while maintaining the overall budget. This feature aims to assist marketers in optimizing their advertising spend through data-driven decision-making.

Credit Triangulation: The vendor claims that Prescient AI utilizes advanced probabilistic and windowless measurement techniques to accurately determine the impact of different marketing channels on conversions. By leveraging time-series data from the ecommerce platform and marketing channels, it aims to identify the key drivers behind successful conversions.

Machine-led Measurement: The vendor states that Prescient AI leverages proprietary machine learning algorithms to provide a comprehensive understanding of the true impact of various advertising platforms on conversions. It helps marketers identify the channels that contribute most significantly to conversions and gain insights into the underlying factors.

Simulate Outcomes: According to the vendor, this feature enables marketers to forecast the potential revenue and return on ad spend (ROAS) of their campaigns based on historical data. It allows users to simulate and evaluate different advertising strategies before implementing them, providing valuable insights for decision-making.

Top of Funnel Explained: Prescient AI aims to help marketers quantify and benchmark the impact of cross-channel awareness on organic search, direct traffic, and other campaigns. By understanding the influence of top-of-funnel activities on overall campaign performance, marketers can optimize their strategies accordingly.

Painless Onboarding: According to the vendor, Prescient AI offers a streamlined onboarding process that allows users to connect all their marketing channels in just 10 minutes. The platform provides actionable insights within 36 hours, enabling marketers to quickly start optimizing their campaigns and driving better results.

Integrations: The platform seamlessly integrates with other data sources through daily feeds into a dedicated data warehouse, ensuring that Prescient AI has access to the most up-to-date and relevant data for accurate measurement and optimization.