Price Watch

Price Watch, developed by Lizeo Group, is a data analysis tool designed to assist businesses in understanding the price dynamics of their market. According to the vendor, Price Watch aims to provide valuable insights and tools for pricing managers, marketing and product teams, sales teams, and top management. By leveraging this software, businesses can make data-driven pricing decisions, monitor competitors' pricing strategies, and gain a deeper understanding of the distribution ecosystem to optimize marketing and sales strategies.

Key Features

Price Data as a service: According to the vendor, Price Watch collects competitor price data from various online and offline sources, providing businesses with a dataset for data-driven pricing strategy decisions. The collection process is automated to ensure data quality and accuracy, and the data is delivered in a predefined frequency and format.

Price Intelligence: Price Watch offers an end-to-end business intelligence platform for in-depth price positioning analysis, as claimed by the vendor. It enables users to track and compare price evolutions for specific products or groups of products, providing market understanding through competitor price monitoring and analysis. Additionally, it offers decision-making tools pre-configured by business experts.

Price Management: The vendor states that Price Watch implements predictive pricing models to optimize prices based on pricing rules and strategies. It allows pricing teams to set and adjust prices automatically and precisely, aiming to optimize margin and market share through advanced pricing science and technologies. The platform also provides tools for tracking distributors' repricing strategies and dynamics.

Product Catalog: According to the vendor, Price Watch collects and delivers structured, qualified, and relevant competitive product data. This feature enables businesses to analyze market trends and identify opportunities for product development. It provides insights for optimizing product performance in terms of margin and volume, and integrates with other business tools for accurate market pricing dynamics analysis.

Product Intelligence: Price Watch performs in-depth competitive product analysis to drive product roadmap decisions, as claimed by the vendor. It identifies market opportunities and assesses product performance, offering tools for analyzing market coverage, product life cycles, and brand positioning. The platform provides insights and recommendations for competitive pricing strategies.

Marketplace Intelligence: The vendor claims that Price Watch collects and processes data on products and sellers from online marketplaces. It offers dashboards and key indicators for effective marketplace management, providing analysis of market trends, competitor products, and pricing strategies. The platform also monitors consumer feedback and perceptions of brand products.

Distribution Panel: According to the vendor, Price Watch provides independent market panels to understand the distribution ecosystem. It measures brand performance within the distribution channels, assesses marketing and sales strategies, and identifies new business opportunities. The platform offers data-driven insights for optimizing marketing campaigns and sales volumes.