PRIMIS

PRIMIS is a global Video Discovery platform that, according to the vendor, aims to assist publishers in increasing revenue by helping users discover high-quality video content. The platform is designed for publishers of all sizes and is utilized by professionals in the publishing, advertising, content creation, and power vertical industries.

Key Features

Video Discovery: PRIMIS offers publishers a Video Discovery platform that, according to the vendor, recommends high-quality video content to users based on their engagement. The goal is to keep users engaged and watching videos on publishers' websites, thus potentially increasing revenue.

Engagement Optimization: PRIMIS claims to optimize engagement by tracking and analyzing user interactions with video content. The vendor states that the platform aims to achieve a target engagement rate of 3.75% engaged users. User events are counted and utilized to improve engagement and user experience.

Monetization: PRIMIS helps publishers create and fill a significant number of pre-roll opportunities each month, as claimed by the vendor. The platform aims to increase the percentage of monetized prerolls compared to the 2020 average, allowing publishers to generate more revenue from their video inventory.

Video SEO: According to the vendor, PRIMIS provides publishers with best practices for optimizing their video content for search engines. This includes emphasizing the importance of keyword research, video titles, descriptions, and tags. The platform also encourages practices such as transcribing videos, implementing schema markup, and creating video sitemaps to improve SEO.

Power Verticals: PRIMIS offers publishers access to pre-roll video inventory from sites aligned with specific target audiences. The vendor claims to provide strategic placements that can drive focused impact and results. Power Verticals include industries such as Music, Gaming, Finance, and others that are deemed relevant.