PRODATA

PRODATA Software for Bonus Programs is a software solution designed to help businesses increase revenue, retain customers, improve customer satisfaction, and gather valuable customer data. This software is suitable for various professions and industries, including retailers, e-commerce businesses, the hospitality industry, financial services, and telecommunications.

Key Features

Flexible and Modular Bonus Program Setup: According to the vendor, the PRODATA software framework allows for customization, expansion, and setup of bonus programs. It offers flexibility and modularity, enabling integration with third-party software, various functional modules, and support for different language options.

Intelligent Communication Engine and Campaign Management: The software dynamically tailors content, benefits, actions, and communication to each customer's profile, aiming to have maximum impact and motivation. It includes a trigger-based engine solution that simplifies the management of advertising and actions across multiple channels. Full-service agency support is also available, according to the vendor.

Rule-Based Dynamic Incentivization Engine: Customers can be rewarded for their purchasing behavior using intelligent earn rules, as claimed by the vendor. The engine allows for the creation of various bonus actions, targeting specific customer segments, locations, dates, customer levels, or couponing and vouchers. The processes can be fully automated and monitored.

Attractive Reward Systems: Prizes, services, and benefits are presented to customers across all channels based on rules and personalization, as stated by the vendor. The software includes modern reward shops and e-commerce systems that manage a wide range of rewards, vouchers, and suppliers. Rewards can be dynamically controlled based on customer status and points level.

Leading Software Framework: The PRODATA software framework, according to the vendor, is built with over 800 different system components, providing flexibility, modularity, and scalability. It can be easily integrated with existing IT infrastructure through various interfaces, such as APIs, SAP, Salesforce, and more. The software supports CRM, data analysis, and business intelligence.

CRM, Data Analysis, and Business Intelligence: The software includes CRM capabilities that provide real-time customer data and reporting for segmentation and targeted communication, as claimed by the vendor. Integration with common systems and interfaces (SAP, ERP, CRM, etc.) is supported, allowing for the seamless integration of purchase data and customer profiles.

Fast and Flexible Implementation: According to the vendor, PRODATA offers a comprehensive process for implementing a successful bonus program, including initial consultation, analysis, setup, system development, go-live, operation, reporting, and ongoing optimization.

Web, App, Wallet, and Customer Card Integration: The PRODATA software offers various implementation options, including web, app, wallet, customer card, or hybrid approaches, as stated by the vendor. This ensures compatibility with different platforms and allows businesses to choose the most suitable method for their bonus program.

Secure and Privacy-Compliant: The vendor claims that the software ensures the security and privacy of customer data while enabling data-driven intelligence to motivate and reward customers. Businesses can gather and utilize customer data without compromising privacy or compliance.

Multichannel Communication and Personalization: The software enables multichannel communication with customers, including websites, apps, and emails, according to the vendor. Content and communication are dynamically tailored to each customer's profile, aiming for personalized and impactful interactions.