Publisher Discovery

Publisher Discovery is an AI-powered affiliate discovery platform developed by Publisher Discovery Ltd. The platform leverages AI and machine learning technologies to analyze data from various sources in the affiliate marketing landscape. It aims to assist businesses of all sizes in discovering and recruiting effective affiliates to drive traffic and sales.

Key Features

AI-powered Affiliate Discovery: Publisher Discovery employs AI and machine learning technologies to analyze data from diverse sources in the affiliate marketing landscape. According to the vendor, its AI algorithms can identify affiliates who generate high-converting traffic in specific industry verticals, enabling businesses to discover relevant affiliates.

Competitor Analysis: Publisher Discovery allows users to conduct competitor analysis to gain insights into their competitors' affiliate strategies. Users can identify the affiliates their competitors are using and discover their top-performing partners, helping businesses target the same high-converting affiliates and uncover potential missed opportunities.

Global Visibility Across Affiliate Networks: Publisher Discovery provides global visibility across numerous affiliate networks, allowing users to find affiliates from around the world, regardless of the networks they are associated with. This global reach empowers businesses to expand their affiliate programs and reach new audiences in different regions.

Content Affiliate Sourcing: Publisher Discovery goes beyond cashback and coupon sites by sourcing quality content publishers. Users can discover content affiliates who create engaging and informative content about their brand, helping businesses diversify their affiliate portfolio and leverage the power of content marketing.

Efficient Onboarding of New Affiliates: Publisher Discovery streamlines the process of onboarding new affiliates, reducing the time required from months to minutes. Users can easily access verified contact information for potential affiliates and engage with them directly, enabling businesses to quickly expand their affiliate network and drive results.

Data Crunching and Database Management: Publisher Discovery ingests data from various sources in the affiliate marketing landscape to power its recommendation engine. The platform continuously analyzes and updates the data, ensuring users have access to accurate and relevant information about potential affiliates.

Strong ROI from Affiliates: According to the vendor, affiliates can deliver a strong return on investment (ROI) as they are typically performance-based. Publisher Discovery focuses on content affiliate websites, bloggers, and influencers, which the vendor suggests are likely to offer the highest ROI.

Comprehensive Tracking: Publisher Discovery offers real-time tracking of metrics such as link clicks, visitor referrals, and purchases. The platform supports attribution modeling, allowing users to track referrals from initial referrers to final purchases. Commission management can be customized based on the type of referral, including coupon affiliates.

Audience Expansion and Scaling: Publisher Discovery enables businesses to reach new audiences and scale distribution through affiliate programs. Engaging with publishers in complementary verticals can introduce new audiences to a brand, while strategic alliances with complementary advertisers can lead to higher quality referrals and audience expansion.

Integration with Vertical Marketing Channels: Affiliates can be seamlessly integrated into various vertical marketing channels, enhancing overall ecommerce presence. Collaborating with affiliates alongside PPC, coupon, and deal distribution efforts can boost brand visibility, and including affiliate email specialists in mailing campaigns can extend message distribution.