PureSpectrum Insights Platform

The PureSpectrum Insights Platform is a software solution aimed at businesses of all sizes, according to the vendor. It is designed to provide agile research solutions for collecting instant consumer insights, including quantitative consumer insights, consumer research, market research, consumer behavior, and customer insights. Market research professionals, consumer insights analysts, brand managers, marketing managers, and product managers across various industries reportedly rely on the platform to make data-driven decisions.

Key Features

Customizable Survey Design: According to the vendor, the platform offers multiple question types for customized survey design, allowing users to tailor their surveys to specific research needs.

Real-Time Field Management: The platform reportedly offers real-time field management capabilities, enabling users to adjust sampling needs while the project is live, ensuring accurate and up-to-date data collection.

Global Sampling: The platform provides access to PureSpectrum's Marketplace, allowing users to conduct global sampling in over 65 countries and 35 languages, with 80+ localizations available.

Comprehensive Results Dashboard: Users can reportedly access a comprehensive results dashboard featuring data charts for each survey question, facilitating analysis and interpretation of research findings.

Instant Downloadable Results: According to the vendor, the platform offers tools for reaching the target market and analyzing data at a glance, with the ability to automate crosstabs, create data cuts, and run significance tests.

Unparalleled Data Quality: The platform reportedly leverages PureSpectrum's quality-first marketplace to ensure data collection from trusted sources. According to the vendor, respondents are accessed quickly and directly without third-party markups.

Brand Tracking: The platform reportedly helps brands understand the effectiveness of their marketing efforts over time, allowing them to create a feedback loop and potentially increase customer lifetime value.

Concept Testing: Users can reportedly screen, evaluate, or optimize ideas and concepts before launching them, focusing on innovation and discovering target market needs to drive acceptability in the market.

Ad Effectiveness: According to the vendor, the platform enables users to collect actionable insights for ad campaigns, gathering opinions on different advertisements from the target audience and tracking important metrics such as brand awareness and perception.

Customer & Market Segmentation: The platform reportedly offers capabilities for studying customers based on common characteristics like demographics or behaviors, aiming to provide a better understanding of market needs and desires.