Quadrant Platform

Quadrant Platform is a mobile location and POI data solution designed to power location-based services, improve digital maps, optimize operations, enhance marketing ROI, and gain a competitive edge. According to the vendor, this solution is suitable for companies of all sizes, from small startups to large enterprises, and caters to a wide range of professions and industries including marketing and advertising, business intelligence, urban planning, alternative data, retail, and transportation and mobility.

Key Features

Mobile Location Data: According to the vendor, Quadrant Platform offers comprehensive and reliable mobile location data to power location-based services. It is claimed to provide accurate and up-to-date location information for improved digital maps, enabling businesses to optimize operations and improve marketing ROI.

POI Data: Quadrant Platform is said to offer a wide range of Point-of-Interest (POI) data, providing detailed and accurate POI information for navigation and mapping applications. The vendor states that it includes custom attributes and contextual metadata to enrich the POI data, enabling businesses to improve marketing strategies and target specific customer segments.

Universal Data Collection: According to the vendor, Quadrant Platform offers a universal data collection system that gathers and organizes location and POI data from various sources and formats. This streamlined and efficient process is claimed to ensure data accuracy and reliability, empowering businesses to make better-informed decisions.

Location Data: Quadrant Platform provides location-based business solutions for various industries, offering fit-for-purpose and authentic location data for specific needs. According to the vendor, it enables businesses to perform sophisticated analyses and derive actionable intelligence, facilitating better decision-making based on location-based insights.

Marketing & Advertising: The vendor claims that Quadrant Platform helps businesses optimize marketing campaigns based on accurate location data. It enables businesses to target specific customer segments and personalize marketing efforts, improving marketing ROI by reaching the right audience at the right time and place. According to the vendor, it provides insights into consumer behavior and preferences for better marketing strategies.

Business Intelligence: According to the vendor, Quadrant Platform enables businesses to derive valuable insights from location data for better decision-making. It provides data-driven intelligence to optimize business operations and strategies, helping businesses identify market trends, customer preferences, and competitive landscapes. The vendor states that it enables businesses to stay ahead of the competition and make informed decisions.

Urban Planning: Quadrant Platform offers location data and insights for urban planning and development, according to the vendor. It helps urban planners make informed decisions regarding infrastructure and resource allocation, enabling efficient city planning and optimization of public services. The vendor claims that it supports sustainable and smart city initiatives for better urban living.

Retail: Quadrant Platform is claimed to help retailers optimize store locations based on accurate location data. It enables personalized marketing and targeted promotions for better customer engagement, providing insights into consumer behavior and preferences for improved product offerings. According to the vendor, it helps retailers enhance the overall customer experience and drive sales.

Transportation & Mobility: According to the vendor, Quadrant Platform provides location data and insights for transportation and mobility solutions. It enables efficient route planning and optimization for logistics and delivery services, supports the development of autonomous vehicles and navigation systems, and helps improve transportation infrastructure to reduce congestion for better mobility.

Alternative Data: Quadrant Platform offers a proprietary Geolancer platform for custom data collection, according to the vendor. It collects photos, audio, video, and other bespoke data from the physical world, enabling businesses to train AI models on custom-collected datasets. The vendor states that it provides privacy-first data collection compliant with GDPR and other privacy regulations.