RavenTrack

RavenTrack is an advanced affiliate tracking platform tailored specifically for the gaming industry. According to the vendor, this software solution enables businesses of all sizes, ranging from small startups to large enterprises, to effectively track, optimize, and expand their performance marketing efforts. It caters to gaming operators, affiliate managers, affiliate marketers, and professionals in the online gaming and performance marketing industries.

Key Features

Track: According to the vendor, RavenTrack offers reliable and precise tracking of clicks and conversions for desktop and mobile ad campaigns. It supports multiple traffic sources and campaigns, ensuring comprehensive monitoring without any missed clicks or conversions.

Optimise: The vendor claims that RavenTrack provides pixel and postback tracking, allowing real-time tracking of customer activity. It also facilitates intelligent geo-targeting, enabling businesses to direct traffic through specific geographical locations. The platform seamlessly integrates with top providers in the gaming industry, ensuring a smooth migration process and preserving data integrity.

Grow: The vendor emphasizes data security as a top priority for RavenTrack. They state that the platform adheres to confidentiality, integrity, and availability practices. It offers a range of integrations with preferred partners, including fraud prevention, content creation, PPC advertising, digital marketing services, compliance, and more. RavenTrack provides a user-friendly interface for easy management and optimization of marketing campaigns, complemented by dedicated customer support and training.

Pixel and Postback: According to the vendor, RavenTrack enables affiliates to track customer activity in real time, maximizing revenue for brands. This feature ensures accurate tracking of conversions and attribution of sales to specific affiliates. Detailed reporting on customer activity and campaign performance is provided, along with support for customized commission structures.

GEO-Targeting: The vendor states that RavenTrack's GEO-Targeting feature allows businesses to identify and target traffic based on specific geographical locations. This capability enables customization of marketing campaigns to suit the preferences and behaviors of audiences in different regions. RavenTrack provides insights into campaign performance in various regions, empowering businesses to optimize their marketing efforts accordingly.

Integration: According to the vendor, RavenTrack seamlessly integrates with top providers in the gaming industry, enhancing functionality and expanding capabilities. The platform offers easy implementation of additional features and tools to further enhance marketing efforts. It continually adds new integrations to meet the evolving needs of the gaming industry.

Migration: The vendor claims that RavenTrack ensures smooth migration processes from existing platforms, including a complete remapping of players and affiliates. This minimizes disruption to traffic levels and safeguards against any loss of data. Flexible fees are offered to avoid simultaneous payments for two platforms during the migration period.

Data Security: The vendor emphasizes that RavenTrack implements robust security measures to protect sensitive information. The platform adheres to fundamental components of data security, including confidentiality, integrity, and availability. It ensures compliance with data protection regulations, providing businesses and their customers with peace of mind.