RAZR Financial

RAZR Financial, provided by RAZR Marketing, Inc., is an enterprise loyalty solution designed to deepen engagement, increase loyalty, and influence customer behaviors. According to the vendor, RAZR Financial offers a range of features to cater to various businesses, including financial institutions, retail companies, healthcare organizations, and marketing and advertising professionals. Whether you are a Fortune 100 company or a small credit union, RAZR Financial aims to provide the tools and expertise needed to build a successful loyalty program.

Key Features

Card Rewards: According to the vendor, RAZR Financial offers a fully-integrated, configurable enterprise rewards platform that allows businesses to grow and deepen sustained member engagements specific to cards. By combining marketing data, transaction information, and behavioral data, businesses can gain a comprehensive view of their members and make informed decisions based on ongoing member behavior.

Enterprise Loyalty: RAZR Financial provides solutions to enhance member engagements specific to cards or multiple products and services, as claimed by the vendor. Their fully-integrated, configurable enterprise rewards platform combines marketing data, transaction information, and behavioral data into a central repository, enabling businesses to have a comprehensive view of their members. The platform can also interact with external systems to make data-driven decisions.

Single Use Rewards: The vendor states that RAZR Financial's RAZR Choice solution rewards customers and members with a one-time gift after completing specific activities. This solution requires no technology integration and can be set up quickly. It can be applied in various scenarios such as account opening, loans, refer-a-friend programs, financial literacy programs, and mergers or acquisitions in the financial industry.

Consulting and Strategy Services: According to the vendor, RAZR Financial offers comprehensive consulting and strategy services to help businesses develop and execute loyalty solutions across multiple products, services, and behaviors. Their services include customer/member journey mapping, persona development, program development, and activity-based campaign development. The vendor claims to work closely with clients to develop a customized loyalty program strategy with a focus on achieving a positive return on investment.

Marketing Services: RAZR Financial provides message and content creation services for both in-home and in-branch marketing collateral, as stated by the vendor. Their creative assessments and analysis through SellCheck Finance aim to ensure effective marketing materials. Additionally, RAZR Financial offers paid media services, including paid search, display and video ads, social media consulting, and keyword targeting, to help businesses effectively reach their target audience.

Fibonacci Platform: According to the vendor, RAZR Financial's Fibonacci platform is a fully-hosted Software-as-a-Service solution that offers business process automation, CRM, marketing automation, loyalty rewards, and analytics. By combining marketing, transactional, and behavioral data into a central repository, the platform provides businesses with a comprehensive view of their customers and members. The vendor claims that the platform leverages a configurable software engine to interact with external systems and make data-driven decisions based on ongoing customer behavior.

Behavioral Science: RAZR Financial incorporates behavioral science principles into its rewards platform to foster true loyalty among members, according to the vendor. Through customizable user flows, empowering messaging, and compelling design, RAZR Financial aims to incentivize members to take action, advance their status, and receive better rewards options. The vendor suggests that this approach leads to deeper member engagement and long-lasting loyalty.