ReadySet

ReadySet is a virtual reality platform developed by ReadySet Technologies, Inc. According to the vendor, it is designed for product manufacturers, retailers, and researchers to autonomously design, test, and implement retail solutions. The platform offers immersive 3D VR software that allows users to create and customize virtual stores, conduct shopper research, and collaborate with partners. ReadySet caters to small to large companies in the consumer goods industry, including manufacturers and retailers. It is aimed at category managers, shopper insights teams, innovation teams, CPG sales teams, and retailers in various industries such as grocery, big box, convenience stores, drugstores, and home improvement stores.

Key Features

Product Library: ReadySet's retail VR software provides a product library with thousands of 3D product models. According to the vendor, users can easily find, edit, and stock shelves using the extensive product library.

Planogramming: ReadySet's planogram builder allows users to build shelves, add products, and secure signage in virtual store shelves. Virtual fixtures can be used to create aisles and displays that can be easily moved or changed within the virtual planogram, according to the vendor.

Retail Environments: ReadySet offers various virtual store environments, including Walmart, Target, home improvement stores, big box stores, grocery stores, convenience stores, drugstores, and more. Users can select and customize these virtual store environments to develop and test merchandising solutions, says the vendor.

Front End Builder: ReadySet's Front End Builder allows users to create, merchandise, and test retail checkout experiences in an immersive 3D virtual store. According to the vendor, users can easily design store checkouts and queue lines using a drag-and-drop builder.

Space Planning: ReadySet's virtual store software allows users to create accurate floor plans and experience layout innovations in immersive 3D. Users can build and adjust retail store floor plans quickly and easily using adjustable virtual assets, according to the vendor.

Employee Training: ReadySet offers virtual reality training solutions for retail companies to improve knowledge retention and decrease costs of onboarding. According to the vendor, VR training simulations allow employees to physically make in-store decisions and gain hands-on experience.

Virtual Shopper Research & VR Eye Tracking: ReadySet enables cost-effective virtual shopper research using VR headsets and eye-tracking technology. Respondents can navigate virtual store environments, interact with 3D products, and make purchases, while their eye movements are tracked in real time, according to the vendor.

Virtual Reality Market Research: ReadySet allows for affordable and large-scale online market research using realistic store experiences and webcam tracking. It provides accurate consumer insights outputs by transporting remote respondents into virtual brick and mortar retailers for virtual research studies, says the vendor.

VR Store Presenter: ReadySet VR Store Presenter enhances retail PowerPoint presentations with interactive 3D environment tours. Viewers can experience retail innovations in real-time 3D presentations, exploring retailers, planograms, and products, according to the vendor.