Realeyes

PreView Ad Testing by Realeyes is an AI-powered solution aimed at maximizing the impact of ad performance across media platforms. According to the vendor, this tool allows marketing professionals, advertising agencies, brand managers, market researchers, and media planners to evaluate, predict, and optimize the effectiveness of ad creatives. It is suitable for a range of business sizes. PreView Ad Testing provides insights to enhance audience engagement and potentially drive brand awareness, conversions, and sales lift.

Key Features

A/B Test Creative Performance: According to the vendor, users can evaluate the effectiveness of different versions of ad creatives, predict their efficiency, and assess their impact on audience engagement.

Ad Format Performance: The vendor claims that users can understand how different ad formats perform in capturing audience attention and eliciting emotional reactions. They can also analyze the impact of ad format choices on overall ad effectiveness.

Amplify Effect of Your Media Mix: According to the vendor, users can determine the best media mix for their ad campaigns to potentially maximize impact and reach. They can also identify the optimal platforms and channels to deliver ad content for potential maximum audience engagement.

Analyze to Optimize: The vendor states that users can generate easy-to-understand decision reports, portable data, and dashboard analytics. They can access snapshot summaries in PowerPoint format for quick and convenient analysis, export data to Excel spreadsheets for further analysis and customization, and visualize attention and reaction traces through interactive dashboards for in-depth analysis.

Brand Lift: According to the vendor, users can potentially increase brand awareness by capturing audience attention, as a 5% increase in attention is claimed to lead to a 40% increase in brand awareness. They can also measure the impact of ads on brand perception and recognition.

Conversions: The vendor claims that users can improve conversion rates by capturing and maintaining audience attention, as a 55% increase in conversion rates has been observed with high attention ads. They can also understand how attention levels may impact the likelihood of conversions.

Sales: According to the vendor, users can potentially drive sales lift by delivering impactful ad creatives, as an 18% increase in sales lift has been observed with high attention ads. They can use attention and reaction measurement to predict sales outcomes with 75% accuracy.