Realytics

Realytics is a provider of TV and radio analytics solutions aimed at measuring the impact of advertising campaigns on digital channels. According to the vendor, their suite of tools allows marketing professionals, advertising agencies, media planners, TV and radio broadcasters, and digital marketers to optimize media plans and transform TV and radio into potentially effective acquisition channels. The vendor emphasizes real-time measurement and analysis to help businesses leverage TV and radio to drive web traffic, app downloads, phone calls, and enhance brand effectiveness.

Key Features

TV & Radio Analytics: According to the vendor, the solution enables the measurement of the impact of radio and TV campaigns on digital channels with real-time measurement and analysis. It also allows tracking of the direct and indirect impact of TV and radio campaigns on driving web traffic, app downloads, and phone calls.

Ad Performance: The vendor claims that the solution can measure the performance of TV and radio ads in driving web traffic and predict their impact on digital channels. It also offers the ability to analyze the brand effect of TV and radio campaigns on digital channels and track their digital follow-up to optimize media plans.

Predict Impact: The vendor states that businesses can predict the impact of TV and radio campaigns on digital channels using this solution. It also provides the ability to analyze the effectiveness of these campaigns in driving web traffic, app downloads, and phone calls. The solution claims to offer the capability to optimize media plans based on predictive analytics to maximize ROI.

Brand Effect: According to the vendor, the solution allows measurement of the brand effect of TV and radio campaigns on digital channels. It offers analysis of the impact of these campaigns on search activity, identification of the geolocation and demographic profile of viewers, and measurement of the complementarity of TV and online video campaigns.

Digital Follow-up: The vendor claims that the solution can help convert engaged TV and radio audiences into digital channels, capitalizing on TV investments by turning viewers into digital customers. It also provides the ability to track the digital follow-up of TV and radio campaigns to optimize media plans and transform TV and radio into potentially effective acquisition channels.

Programmatic TV: According to the vendor, businesses can buy TV campaigns based on performance rather than just audience using this solution. It offers automation of the buying process of linear TV campaigns, simulation of media shots, and selection of the best media plan using AI. The solution claims to automate and simplify the purchase of TV campaigns.

Adkymia: The vendor states that this solution automates the construction of media plans based on drive-to-web performance. It simplifies the TV buying process and makes TV accessible to businesses with any budget. According to the vendor, the solution automates and optimizes TV campaigns using AI and predictive analytics. It aims to provide TV as a new acquisition channel for digital marketers.