refive

refive is a solution that enables marketers to leverage digital receipts and other smart touchpoints to collect in-store customer data. According to the vendor, this platform is designed to personalize customer engagement for brick-and-mortar retailers, potentially driving retention, increasing purchase frequencies, and growing basket sizes. With its integration of Non-Fungible Tokens (NFTs), refive also offers retailers a way to enhance customer engagement and loyalty. This product is suitable for businesses of all sizes in the retail and hospitality sectors and is utilized by professionals in marketing, customer engagement, loyalty program management, and various industries including retail, hospitality, fashion, grocery, electronics, and e-commerce.

Key Features

Digital Receipts: According to the vendor, customers can easily access their digital receipts by scanning a QR code, allowing retailers to personalize content and offers to potentially increase customer value and excitement for future purchases.

Data Capture: refive aims to enable frictionless data capture for both customers and store staff, allowing customers to scan a QR code to access digital receipts or learn about store promotions. This feature incentivizes customers to potentially share contact data or provide feedback on their experience.

Customer Insights: The vendor claims that refive's AI-powered Customer Insights dashboard allows retailers to build customer profiles and potentially discover opportunities to maximize customer value. This feature aims to help retailers understand churn risk and personalize offers to potentially retain customers.

Engagement: According to the vendor, refive enables retailers to leverage engagement tools directly on the digital receipt, potentially incentivizing marketing opt-ins, collecting feedback, and enrolling customers into loyalty programs. This feature also allows for a unified view of customers' purchasing behavior by connecting online and offline customer identities.

In-Store Personalization: refive's phygital touchpoints aim to enable retailers to interact with customers in new ways. By identifying new and repeat customers, this feature potentially gives retailers the opportunity to turn occasional shoppers into regulars and regulars into loyal fans.

Offers: Retailers can set up interactive, personalized offers, updates, and recommendations on the digital receipt, according to the vendor. These offers can be static or personalized based on custom variables and past purchase behavior, potentially providing customers with discounts and personalized offers based on their preferences.

Loyalty: refive aims to enable customers to participate in a loyalty program embedded in the digital receipt. With just one click, customers can enroll and track their progress automatically. This feature also allows for the connection of online and offline loyalty programs for a consistent experience.

Feedback: Customers can provide real-time feedback directly on the digital receipt, potentially allowing retailers to follow up and gather more insights into their thoughts and experiences. Positive feedback can potentially be converted into positive reviews on platforms like Google Maps and Tripadvisor.

Reviews: According to the vendor, refive automatically offers customers the option to leave a review on Google Maps or Tripadvisor, potentially increasing the number of online reviews to potentially improve search rankings and attract new customers. This feature aims to help enhance the retailer's online presence.

Newsletter Signups: Retailers can collect marketing opt-ins from customers each time they claim their digital receipt, potentially using this data to create and build personalized marketing campaigns. According to the vendor, relevant offers and updates can be sent to customers to potentially boost sales and improve customer retention.