Related Marketing Cloud

Related Marketing Cloud is a marketing automation platform designed to personalize marketing efforts, engage customers across multiple channels, and drive sales and revenue. According to the vendor, this solution is suitable for businesses of all sizes, ranging from small startups to large enterprises. It caters to various professions and industries, including e-commerce companies, retail businesses, the travel and hospitality industry, financial services, media and entertainment companies, marketing professionals, digital marketing agencies, and small to large-sized businesses.

Customer Data Platform: The vendor claims that the platform collects customer data from various online and offline platforms, merges it to form a single customer profile, provides a 360-degree view of customers' behaviors, and enables segmentation based on customer data.

Customer Journey Manager: According to the vendor, this feature determines the information customers need at every stage of their journey, executes personalized product recommendations and campaigns, enhances customer experience through personalized scenarios, and aims to turn customers into loyal customers.

Email Marketing: The vendor states that the platform provides a comprehensive set of tools for email marketing campaigns, including the ability to create, trigger, and automate engaging campaigns. It also utilizes behavior-based emails, time-triggered emails, and automated follow-ups, while offering responsive content for mobile devices.

Search Recommendation: According to the vendor, this feature recommends new products and brands to website visitors, corrects typos, enhances the search process, provides analytical insights based on search results, and aims to help increase sales by offering personalized recommendations.

Product Recommendation: The vendor claims that this feature delivers personalized product recommendations to customers by utilizing data on customer behavior. It recommends products through various channels, including web, email, and mobile, and includes built-in scenarios for personalized recommendations.

Web Personalization: According to the vendor, this feature delivers a unique real-time web experience for every customer. It customizes website content based on customer behavior and preferences, provides personalized product recommendations and offers, and aims to enhance customer engagement and conversion rates.

Mobile Personalization: The vendor states that this feature enhances mobile channels with push notifications, SMS, and geo-fencing. It delivers personalized product recommendations and offers on mobile devices, increases customer engagement and conversion rates on mobile platforms, and utilizes customer data to provide relevant and timely mobile experiences.

Gamification: According to the vendor, this feature enables the creation of gamified campaigns with high engagement. It enhances customer interaction and loyalty through gamification, increases customer satisfaction and brand loyalty, and aims to drive customer behavior and boost sales through gamified experiences.

Channels: The vendor claims that this feature allows businesses to target the right audience at the right time with the right message. It enables reaching customers through various digital channels like web, email, mobile push, SMS, Google, Facebook, Instagram, and Criteo.