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Relative Insight has become an invaluable tool for users in solving a variety of business problems. Users have saved time and effort by …
Overview
What is Relative Insight?
Relative Insight's technology combines AI-powered natural language processing with advanced comparative linguistics to analyze any source of text data and drive enhanced contextual understandings of target audiences, competitors, and trends. Offering a suite of text analysis tools, Relative Insight helps…
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What is Relative Insight?
Relative Insight's technology combines AI-powered natural language processing with advanced comparative linguistics to analyze any source of text data and drive enhanced contextual understandings of target audiences, competitors, and trends. Offering a suite of text analysis tools,…
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Product Details
- About
- Competitors
- Tech Details
- Downloadables
What is Relative Insight?
Relative Insight's technology combines AI-powered natural language processing with advanced comparative linguistics to analyze any source of text data and drive enhanced contextual understandings of target audiences, competitors, and trends.
Offering a suite of text analysis tools, Relative Insight helps businesses to quantify and visualize what customers, target audiences and employees are saying so they can make informed decisions that drive results.
Relative Insight states their text mining software was initially deployed to help British law enforcement protect children from masquerading behavior online. Their proprietary comparative text analytics engine was used to identify the subtle differences in how actual teenagers talk vs. adults doing sophisticated impressions. This helped law enforcement proactively identify suspicious behavior and intervene before it was too late.
Offering a suite of text analysis tools, Relative Insight helps businesses to quantify and visualize what customers, target audiences and employees are saying so they can make informed decisions that drive results.
Relative Insight states their text mining software was initially deployed to help British law enforcement protect children from masquerading behavior online. Their proprietary comparative text analytics engine was used to identify the subtle differences in how actual teenagers talk vs. adults doing sophisticated impressions. This helped law enforcement proactively identify suspicious behavior and intervene before it was too late.
Today, Relative Insight provides a scalable solution for analyzing survey open-ends, customer reviews, social media conversations and transcripts. Their text analysis platform is being used by hundreds of leading brands and agencies including Nespresso, Campbell’s and R/GA to enhance their understanding of customers, target audiences, employees and competitors.
Relative Insight Features
- Supported: Text Analysis
- Supported: Data Visualization
- Supported: Custom Metrics
Relative Insight Screenshots
Relative Insight Video
From Text Summit 2022, a selection of Relativ Insight customers explain how they use the technology, its most practical applications, and why text analytics is the future of qualitative research.
Relative Insight Competitors
- Luminoso Technologies
- Canvs AI
- Ascribe
Relative Insight Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English, Danish, Dutch, Finnish, French, German, Hungarian, Italian, Norwegian, Portuguese, Romanian, Spanish, Swedish |
Relative Insight Downloadables
- Every generation has their unique hang-ups, but this study speaks specifically about generation Z and millennials who have always had to navigate self-esteem in a social media-rich, always-on digital culture.
- In the hospitality and food industry, public reviews left by customers have the power to influence everything – from brand reputation, to credibility, growth of customer base and of course revenue.
- There is often disparity between employee experience of an organization, and how that organization talks about its company culture. A unified employee and employer company culture is crucial to create strong identity, attract new candidates, and increase employee retention and happiness. This study examines if how creative agencies present themselves is representative of the view of its workforce, and if not – what are the learnings for its HR and talent teams.
Relative Insight Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 25% |
| Mid-Size Companies (51-500 employees) | 50% |
| Enterprises (more than 500 employees) | 25% |
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
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Relative Insight has become an invaluable tool for users in solving a variety of business problems. Users have saved time and effort by leveraging the software's charts to summarize the uniqueness of their data, allowing them to quickly understand the key insights without extensive manual analysis. Additionally, Relative Insight has been instrumental in uncovering insights within large datasets that would have been difficult to discover manually, greatly improving the efficiency and effectiveness of the analysis process.
Customers have found that Relative Insight provides a better understanding of their audience's verbatim feedback, enabling them to tailor their marketing plans accordingly and make more informed decisions. The platform's ability to analyze online sentiment has proven particularly valuable, as it allows users to quickly and effectively identify and analyze sentiment across various platforms. This not only provides new insights but also validates research projects and ensures that businesses are accurately capturing public sentiment.
Relative Insight has also proven effective in addressing language misinterpretations, providing users with a platform where they can easily flag and address any miscommunications or misunderstandings. This feature helps ensure accurate analysis and prevents biased interpretations of language patterns.
Furthermore, Relative Insight aids in steering and guiding projects and initiatives by triangulating quantitative and qualitative data. By tracking success over time, users can evaluate the impact of their actions and make data-driven decisions moving forward.
The software not only helps users understand differences in language usage between topics but also enables them to analyze brand versus competitor social posts. This allows businesses to gain deeper insights into how consumers talk about their brand or topic, providing valuable information for strategic decision-making.
Relative Insight's time-saving capabilities have received praise from users, especially when analyzing reviews within large sets of data. By automating this process, users can efficiently gather customer feedback, identify trends, and make improvements based on genuine insights.
The software has also been highly regarded for its ability to help businesses track cultural trends and stay relevant in a rapidly evolving market. It uncovers hidden learnings within text-based datasets, allowing users to make the most of their available data and stay ahead of the competition.
Another key problem solved by Relative Insight is the elimination of confirmation bias. Users appreciate that the software surfaces relevant language sets instead of searching for answers that align with preconceived hypotheses. This unbiased perspective allows businesses to uncover important insights about consumer segments and validate thematic analyses.
Overall, Relative Insight's capabilities have proven invaluable in various areas, including customer analysis, competitive analysis, brand strategy development, and event preparation. The software enables users to gain unique insights, save time, and make data-driven
Out-of-the-box analysis platform: Multiple users have found Relative Insight to be a true out-of-the-box analysis platform that maximizes their analytical capability. They appreciate its ability to compare and contrast lots of data across websites or big data files, which they find very useful in presentations.
Valuable insights and easy sharing: Users praise the tool's quickness and usefulness in gaining insights on their dataset and identifying tone and themes. They find it particularly valuable to be able to combine insights and share them using the insight cards provided by Relative Insight.
Exceptional customer service: Users consistently mention the exceptional customer service provided by the team at Relative Insight. The team is described as very helpful, taking users through the tool, providing assistance in bringing insights, and demonstrating exemplary account services support.
Confusing User Interface: Some users have found the user interface of Relative Insight to be confusing, especially for first-time users. They have mentioned that navigating through the software can be challenging and may require some time to get used to.
Data Cleaning Required: Users have mentioned that the data obtained from Relative Insight sometimes contains spam or requires a lot of cleaning before producing insights. This additional effort needed for data cleaning can be seen as a downside by some users.
Limited Visualization Options: The software lacks a variety of visualization options, which some users consider a downside. They have expressed that having more diverse ways to visually represent the analyzed data would enhance their experience with Relative Insight.