Releva

Releva, developed by Releva PLC, is an AI automation solution designed to drive eCommerce growth. This software solution caters to businesses of various sizes, from small enterprises to large corporations. According to the vendor, Releva offers a range of features to meet the needs of eCommerce owners, marketing specialists, business analysts, online retailers, and digital marketers across different industries.

Key Features

AI full journey Personalization: According to the vendor, Releva allows users to create personalized shopping experiences for customers at every touchpoint in their journey. The platform offers personalization capabilities on various channels, including product pages, checkout, email, SMS, push notifications, messenger apps, social media, and commerce search.

AI-driven retention: Releva claims to save time and increase retention rates with one-click reactivated subscription emails and automated post-purchase follow-up emails. The vendor states that the AI capabilities of Releva can predict users' next purchases based on their behavior and provide relevant product recommendations.

Engage anonymous users: The vendor claims that Releva unlocks the power of personalization for anonymous visitors by analyzing their behavior on eCommerce websites. According to the vendor, Releva enables the delivery of tailored product recommendations to anonymous users based on their needs and desires.

Quick Integration: Releva offers a simplified tech stack by replacing single-function apps with its all-in-one platform. The vendor states that users can easily integrate Releva with major eCommerce platforms and customize the integration as needed.

Reporting and analytics: Releva allows users to track the real-time performance of social media and commerce search ads. The platform also provides the ability to monitor top-performing product sets and conduct A/B and multivariate tests for optimization, according to the vendor.

Save site speed: Releva claims to improve site speed and overall performance by replacing multiple apps with its all-in-one platform. The vendor states that reducing app clutter can optimize the loading speed of eCommerce websites.

Deep AI Product Recommendations: According to the vendor, Releva's AI-powered chatbot and recommendation engine can boost average order value (AOV) and conversions. The platform provides personalized product recommendations throughout the customer journey.

Omnichannel marketing communication: Releva enables users to create and manage scalable personalized communications through various channels, including website, mobile, SMS, email, push, messaging platforms, and retargeting. The vendor claims that AI intelligence can generate targeted product sets for specific segments and look-alikes on social media and commerce search.

Customer experience: Releva allows users to automate personalized multi-channel marketing recommendations and communication based on user behavior, aiming to achieve a highly personalized customer experience on websites, as claimed by the vendor.

Product Positioning: Releva provides the ability to store and analyze product data to understand demand, inventory, and customer needs. According to the vendor, this enables sales teams to up-sell smarter and provide better customer service.