RepTrak

The RepTrak platform draws on a normative benchmark database to analyze stakeholder perception of companies and industries, as seen in the Forbes-published “Global RepTrak® 100” ranking of the world’s top corporations by brand perception. RepTrak aims to enable corporate communications leaders and their C-suite peers to drive business performance, results and outcomes.

Measure the customer perceptions that influence corporate success

A RepTrak Score is built from continuous tracking of customer and media sentiment along the dimensions of interest to a business. Stakeholders ranging from customers to employees, investors, policymakers, regulators or the general public can be assessed depending on the user's needs. RepTrak uses familiarity and emotional connection with a company to determine the stakeholders’ conviction about the company and derive a reliable measure of perceptions of the company.

• Surveys conducted using panels of stakeholders
• Segment respondents using demographics and psychographic data
• Benchmark reputation across multiple stakeholders
• Can be used for B2C and B2B companies.