Resourcebase

Resourcebase is a marketing-friendly platform that serves as a centralized solution for storing, organizing, and sharing brand assets. It aims to ensure brand consistency, optimize the efficiency of accessing and utilizing marketing assets, and streamline collaboration and approval processes. The product caters to businesses of all sizes, including marketing professionals, creative teams, brand managers, advertising agencies, graphic designers, automotive dealerships, construction companies, financial and insurance companies, charities, and hotel chains.

Key Features

Digital Asset Management: Resourcebase acts as a centralized hub for storing, organizing, and sharing brand assets. Users can conveniently access images, logos, Office documents, video files, and artwork files from any location and at any time. The platform offers advanced features such as version control, auto-review, archiving, retrieval, and quarantine options.

Web2Content: Resourcebase Studio empowers users to edit customized on-brand marketing materials without any additional cost. It enables the creation of editable artwork for various formats, including web, social media, and print. The platform supports accurate localization by utilizing profile-driven text and images. Additionally, it handles complex artwork with shaped images, translucency, layers, text attributes, and auto-resizing.

Brand Guide: Resourcebase facilitates the organization of brand assets and the creation of a centralized repository for brand collateral, campaign packs, logo finders, and more. It facilitates brand onboarding, adoption, and deployment by providing a single source of truth. Users can access color guides and palettes, logo finders, typography usage guidance, and well-organized iconography.

Collaboration and Proofing: Resourcebase offers efficient proof and approval management capabilities. Users can easily track comments, set alerts, chases, and reminders, and access a comprehensive history tracking feature. The platform provides detailed comment tracking and structured proofing groups, enabling users to effectively manage proofing cycles and compress approval timelines.

Dynamic Home Page: Resourcebase allows users to instantly customize their home page with visually captivating design panels. Users can make news announcements, promote new content, and launch engaging campaigns to keep their audience informed and engaged. The platform provides user-friendly tools to create eye-catching panels using on-brand content, such as video, animations, icons, and images.

Flyte File Transfer: Resourcebase incorporates Flyte, an integrated file transfer tool that simplifies the process of sending files. Users can easily share files, track their progress, and generate reports within the Resourcebase platform. Flyte streamlines large file transfer operations, eliminating the need for multiple file transfer applications. Users can maintain a comprehensive history of file transfer operations, organized by user.

Admin & Report Centre: Resourcebase provides a comprehensive Admin Centre with powerful functionalities to monitor asset usage and user activity. Users can access detailed reports to analyze user behavior, track asset performance and utilization, and manage access and invitations. The platform offers animated chart graphics for intuitive data visualization. The Admin Centre allows users to customize home page contents, monitor approval processes, manage suppliers, and send linked messages to users.