ResponsiveAds

The ResponsiveAds Creative Automation Suite is a solution designed to simplify the creation of display ads in various sizes, shapes, and variants. According to the vendor, this suite of tools and features is suitable for businesses of different sizes and industries, including design, sales and marketing, ad and revenue operations, development, publishing, agencies, and brands.

Key Features

Fully-Fluid™ Universal Ad Format: According to the vendor, this suite offers a range of creative tools, solutions, and services for producing, resizing, and deploying HTML5 display and video ads across screens and platforms. They claim it enables faster ad production and supports web, mobile, DOOH, social, and CTV platforms.

Sell Edge-to-Edge Masthead Formats: The vendor states that publishers can sell high-performing ad formats like top-of-the-page edge-to-edge mastheads without making changes to their site code. They suggest this feature can increase revenue by allowing them to sell at higher rate card levels.

Turn-Key Creative Technology Solutions: According to the vendor, partners can maximize their display campaigns with turn-key solutions for building, deploying, and reporting. They claim these solutions offer user-engagement results and simplify the process of resizing HTML5 ads.

Shoppable Content: The suite includes templates that enhance product feeds through mix-media solutions. According to the vendor, this feature can drive more sales with shoppable ad solutions and unlock new incremental revenue drivers.

Dynamic Content Portal: Leveraging a carousel, this feature enables the distribution of branded content and the delivery of information to end-users. The vendor suggests it provides an optimized delivery mechanism for the content discovery process.

Automate Creative Production Workflow: The suite offers a range of creative automation tools and features to streamline ad production. According to the vendor, users can create and scale premium display ads, transforming one master creative into infinite ads in every size, format, or variant.

Boost Engagement with Powerful Smart Templates: This feature speeds up workflow by allowing users to create full sets of static or animated banner ads within minutes. The vendor claims it offers a library of professionally designed smart templates and allows customization of branded designs while maintaining consistency.

Dynamic Data & Product Feed Creatives: According to the vendor, this feature seamlessly integrates data to automate the scaling of high volumes of ad variations. It also enables automated ad scheduling based on real-time weather conditions, temperature, language, or time of day. The suite supports .CSV/data feed integration and automated dynamic creative optimization.

Automated Exporting & Ad Serving: The suite exports premium quality creatives that are compatible across digital channels. The vendor states it serves ads directly with the ResponsiveAds Ad Server and offers dynamic export capability in multiple size packages.

API Ready Analytics + Reporting: According to the vendor, this feature provides an API-ready solution for tracking performance and gaining insights. They claim it offers advanced analytics, custom reports, and engagement heat maps. Users can also integrate third-party trackers and UTM parameters for comprehensive reporting.