Retail Rocket

Retail Rocket is a customer intelligence and personalization platform designed to assist e-commerce businesses in enhancing revenue and customer engagement through targeted marketing campaigns. According to the vendor, this solution caters to businesses of various sizes, from small to large enterprises. It is utilized by professionals and industries such as e-commerce retailers, marketing professionals, business owners, digital marketers, and online retailers.

Key Features

Data Warehouse: According to the vendor, Retail Rocket's data warehouse combines online and offline customer data into a single storage, enabling the quick creation of segments for marketing needs. It serves as a centralized repository for customer data analysis and insights.

AI Personalization Engine: The vendor claims that Retail Rocket's AI personalization engine determines the optimal timing and communication channel for delivering personalized offers. By utilizing machine learning algorithms, it delivers tailored recommendations, potentially enhancing customer engagement and boosting conversion rates.

Campaign Management System: Retail Rocket's campaign management system allows cross-channel communication through emails, push notifications, and SMS, according to the vendor. It aims to increase revenue by targeting customers with relevant offers and provides a centralized platform for managing and optimizing marketing campaigns.

Customer Intelligence Platform: According to the vendor, Retail Rocket's customer intelligence platform enables businesses to leverage strategic customer database marketing. It aims to enhance customer lifetime value (LTV) and revenue through personalized campaigns, while providing insights and analytics on customer behavior and preferences.

Online Merchandising: Retail Rocket aims to optimize product placements and recommendations on websites and mobile apps, potentially increasing conversion rates by showcasing relevant products to customers. The vendor suggests that this feature enhances the overall shopping experience and customer satisfaction.

Email Marketing: According to the vendor, Retail Rocket's email marketing feature enables personalized email campaigns based on customer behavior and preferences. It aims to increase email open rates and click-through rates through targeted communication, offering automation capabilities for timely and relevant email communications.

Web Push Notifications: Retail Rocket delivers real-time notifications to customers' web browsers and mobile devices through web push notifications, according to the vendor. This feature aims to increase customer engagement and drive traffic to the website or app, supporting personalized and targeted push notifications for improved conversion rates.

Smart Placement Platform: Retail Rocket's smart placement platform focuses on promoting goods and brands within e-commerce stores, utilizing behavioral data and machine learning to segment and target audiences, as claimed by the vendor. It aims to increase brand sales through personalized and relevant advertising communication.

Segment Builder: The vendor states that Retail Rocket's segment builder allows the creation of complex segments based on CRM, transaction, and user behavior data. It enables accurate targeting of specific customer segments for personalized offers and supports A/B testing and optimization of marketing campaigns.

Dynamic timing for campaigns: Retail Rocket's dynamic timing feature aims to determine the best timing for sending SMS, email, or web/mobile push notifications, according to the vendor. By delivering messages at optimal times, it aims to increase the effectiveness of campaigns, improve customer engagement, and enhance response rates through timely communication.