Riwi Track

Riwi Track is a data solution offered by RIWI Corp. that aims to answer critical questions by capturing and assessing large samples of diverse opinion and perceptions data on an ongoing basis. According to the vendor, Riwi Track allows organizations of all sizes, including small, medium, and large enterprises, to conduct rapid surveys, test messaging campaigns, engage hard-to-reach online populations, and collect data in response to critical situations. Market research professionals, business analysts, government agencies, non-profit organizations, and healthcare institutions are among the target users of this product.

Key Features

Riwi Track: According to the vendor, Riwi Track enables the capture and assessment of large samples of diverse opinion and perceptions data on an ongoing basis, providing quick access to insights.

RIWI technology: The vendor claims that RIWI technology allows for the rapid capture and assessment of large samples of opinion and perceptions data from web users worldwide, ensuring the exclusion of non-human respondents.

Rapid surveys: The vendor states that Riwi Track facilitates the conduction of digital surveys at scale, with an average of 1,200 survey respondents reached in key geographies within two weeks.

Messaging campaign testing: According to the vendor, Riwi Track offers the capability to test messaging campaigns, concepts, campaigns, or ads through randomized control trials at scale, allowing for the measurement of behavioral change before and after messaging.

Video, image, and non-closed-ended questions: The vendor claims that Riwi Track provides options for including video, image, or non-closed-ended questions in surveys.

Engage hard-to-reach online populations: According to the vendor, Riwi Track allows for the scaling of campaigns by engaging untapped online populations and directing them to online content marketing, educational platforms, and other initiatives.

Rapid response collection: The vendor states that Riwi Track facilitates the rapid assessment of critical situations, such as pandemics, violent outbreaks, and natural disasters, through event-driven high-frequency response collection that is accessible in every country.

Cost-effective sourcing: According to the vendor, Riwi Track provides a cost-effective way to source answers to a few questions using Random Domain Intercept Technology (RDIT), eliminating the commitment, effort, and cost of a complete custom data solution.

Real-time data and interactive tools: The vendor claims that Riwi Track offers real-time data and interactive tools for enhanced analytics and insights, with hourly data updates and robust analytical capabilities.

Exportable data: According to the vendor, Riwi Track allows for the export of data in SPSS and Excel formats, enabling further analysis and integration into existing systems.