ROI Hunter Easy

ROI Hunter Easy is a marketing platform designed to assist businesses in optimizing their social media advertising campaigns, enhancing their return on investment (ROI), and driving revenue growth. According to the vendor, this software solution is intended for small to medium-sized businesses (SMBs) and large enterprises across various professions and industries, including e-commerce retailers, digital marketers, advertising agencies, online marketplaces, and direct-to-consumer brands.

Key Features

Product Insights: According to the vendor, ROI Hunter Easy collects and consolidates product-level performance data from multiple channels with the product catalog to provide a reliable and comprehensive source of information. This feature enables businesses to review and analyze individual product performance, including metrics such as margin, return rate, and ad spend. It aims to identify the best-performing products, trends, and growth opportunities within the inventory.

Product Segments: The vendor claims that ROI Hunter Easy offers the capability to view and analyze groups of similar products, such as bestsellers, deadstock, poor performers, and new arrivals. This feature allows businesses to easily identify products that are not delivering desired results and those that require increased budget allocation. It facilitates quick adjustments and modifications to campaigns based on real-time insights.

Campaign Insights: According to the vendor, ROI Hunter Easy consolidates Meta campaign results, Google campaign results, and Google Analytics metrics in a unified platform, providing businesses with a comprehensive view of their campaign performance. This feature assists in analyzing and making informed decisions by identifying the best-performing categories and products, as well as their contribution to overall campaign spend.

Analyse Product Data: The vendor states that ROI Hunter Easy enables businesses to conduct in-depth analysis of product-level performance for each campaign. This feature provides insights into the best-performing categories and products, as well as their share of campaign spend. It helps identify trends and patterns within campaigns, allowing for data-driven optimizations.

Template Editor: According to the vendor, ROI Hunter Easy offers a user-friendly template editor that allows businesses to create Meta promotions without the need for graphic designers. This feature enables businesses to schedule promotions, automate product badges, and make ad changes without requiring additional review. It also provides customizable templates for dynamic product ads, ensuring consistent branding and messaging.

Creative Factory: The vendor claims that ROI Hunter Easy provides a scalable solution for video ad creation by converting static images into videos within seconds. This feature eliminates the need for videographers or motion design agencies and allows businesses to easily test variations by automatically applying templates to all products.

Integrations: According to the vendor, ROI Hunter Easy seamlessly integrates with various data sources, including BI, CRM, and inventory systems, to enhance collaboration and effectiveness. This feature enables businesses to integrate custom data sources, calculate true profitability, and improve decision-making. It serves as a centralized platform for connecting departments and aligning efforts.

Automation: The vendor states that ROI Hunter Easy automates ad creation and operation processes, saving businesses time and effort. This feature allows businesses to focus on analyzing and optimizing campaigns for further growth and profitability. It streamlines workflows and increases efficiency in campaign management.

Refine Audience: According to the vendor, ROI Hunter Easy enables businesses to identify and refine target audiences based on various criteria, such as time spent on site, pages viewed, and purchase behavior. This feature helps exclude audiences that are less likely to convert, thereby improving campaign effectiveness. It allows for more precise targeting and better allocation of resources.