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Ruler Analytics has proven to be an essential tool for businesses looking to track and optimize their marketing efforts. Users have found …
Starting at $179 per month
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What is Ruler Analytics?
Ruler Analytics is a marketing attribution platform provided by Ruler Analytics Ltd. According to the vendor, it is designed to assist businesses in tracking and measuring the impact of their marketing campaigns. The product is targeted at small to large-sized companies and is said to be widely used...
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Get StartedPricing
Small Business
$179
Cloud
per month
Medium Business
$584
Cloud
per month
Large Business
$999
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.ruleranalytics.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $179 per month
Product Demos
Marketing Mix Modelling Tour
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Multi-Touch Attribution Tour
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Product Details
- About
- Integrations
- Competitors
- Tech Details
What is Ruler Analytics?
Ruler Analytics is a marketing attribution platform provided by Ruler Analytics Ltd. According to the vendor, it is designed to assist businesses in tracking and measuring the impact of their marketing campaigns. The product is targeted at small to large-sized companies and is said to be widely used by marketing managers, marketing directors, heads of marketing, marketing operations, and paid media experts in various industries such as e-commerce, SaaS, B2B, retail, and financial services.
Key Features
Track Visitor Sessions: According to the vendor, Ruler Analytics enables the tracking of each visitor across multiple sessions on a website. It captures information about marketing variables such as source, channel, campaign, and keywords associated with each visitor. This feature is claimed to provide businesses with a comprehensive understanding of the customer journey and the impact of different marketing efforts on conversions.
Marketing Attribution: Ruler Analytics is said to offer marketing attribution capabilities, allowing businesses to attribute revenue and conversions to specific marketing channels, campaigns, and keywords. The vendor claims that this feature helps businesses identify the most effective marketing efforts and optimize their strategies accordingly, providing valuable insights into the ROI of different marketing activities.
Close the Loop between Leads and Revenue: The vendor states that Ruler Analytics helps businesses close the loop between leads and revenue by providing visibility into the entire customer journey. It tracks leads from anonymous website visitors, captures their interactions and conversions, and attributes revenue to specific marketing touchpoints. This feature is said to enable businesses to understand the impact of marketing efforts on revenue generation and make data-driven decisions to improve marketing effectiveness.
Client Management Dashboard: Ruler Analytics offers a client management dashboard that, according to the vendor, allows users to manage multiple clients from a single login. Users can access data and insights for each client, streamlining client management and improving efficiency for marketing professionals and agencies.
Optimize Campaigns and Landing Pages: According to the vendor, Ruler Analytics provides data and insights that help businesses optimize their campaigns and landing pages. By analyzing the performance of different marketing channels and campaigns, businesses can identify areas for improvement and make data-driven optimizations. This feature is claimed to help businesses improve conversion rates and maximize the effectiveness of their marketing efforts.
Ruler Analytics Features
- Supported: Marketing Attribution
- Supported: Marketing Mix Modelling
- Supported: Marketing Analytics
- Supported: Conversion Tracking
- Supported: Revenue Attribution
- Supported: Marketing Measurement
- Supported: Attribution Software
- Supported: Attribution Tool
- Supported: Predictive Analytics
- Supported: Impression Attribution
- Supported: Marketing Performance Measurement
- Supported: Call Tracking
Ruler Analytics Integrations
- Google Analytics
- Google Ads
- Meta Business Manager
- Twitter Ads
- TikTok for Business
- Salesforce Marketing Cloud
- HubSpot CRM
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Microsoft Dynamics 365
- Pipedrive
- Insightly
- Zoho CRM
- Zoho CRM Plus
- Sugar Sell (SugarCRM)
- unbounce
- Looker
- Looker Studio
- Microsoft Advertising
- Drift
- Intercom
- Olark
- Zoho SalesIQ
- Microsoft Power BI
- Data Studio
- Tableau Cloud
- Tableau CRM
- Whatagraph
- Snowflake
- Google BigQuery
- Amazon Redshift
- Amazon Simple Notification Service (SNS)
- Amazon Simple Queue Service (SQS)
- Microsoft SQL Server
- Zapier
- Xero
- Stripe Payments
- Shopify
- Chargebee
- ActiveCampaign
- CallRail
- Adobe Marketo Engage
- Klaviyo
Ruler Analytics Competitors
Ruler Analytics Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based |
| Mobile Application | No |
Ruler Analytics Customer Size Distribution
| Consumers | 5% |
|---|---|
| Small Businesses (1-50 employees) | 55% |
| Mid-Size Companies (51-500 employees) | 30% |
| Enterprises (more than 500 employees) | 10% |
Comparisons
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Reviews
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Ruler Analytics has proven to be an essential tool for businesses looking to track and optimize their marketing efforts. Users have found that the software allows for easy tracking of leads and potential customers, aligning their marketing activities with the sales team. With source attribution capabilities for various channels such as direct, organic, email, paid search, paid social, and display campaigns, as well as manual form tracking, Ruler Analytics provides valuable insights that inform decision-making and budget allocation.
For B2B agencies in particular, proving marketing ROI to clients is crucial. Ruler Analytics has been instrumental in setting up a marketing attribution system and generating ROI reports, enabling agencies to demonstrate the value of their work. What sets Ruler Analytics apart is its affordability compared to other tools on the market, making it accessible even for agencies with budget constraints.
The closed-loop attribution feature has been highly appreciated by users as it allows them to optimize and scale their paid search channels effectively, resulting in a stronger return on investment. Moreover, lead tracking is a prominent solution offered by Ruler Analytics, allowing users to definitively prove which marketing touchpoints encourage conversions. By understanding the value of phone calls and the importance of tracking them, users have been able to better optimize their marketing goals and allocate budgets more efficiently.
Ruler Analytics serves as a comprehensive marketing attribution platform used by large enterprises to track business value, revenue, and marketing ROI. It seamlessly integrates with popular BI tools like Google Data Studio, Tableau, and Salesforce, providing users with a complete business intelligence solution. With Ruler Analytics' ability to attribute leads to specific channels and identify effective ads, users can prevent turning off successful ads while optimizing their campaigns for better performance monitoring and improved assessment of ROI.
The software's ability to drill down and gather detailed information about key leads has been particularly helpful for users dealing with a smaller quantity of high-quality leads. Ruler Analytics also excels at integrating with other marketing tools, allowing users to easily track the source of visitors and improve service based on session data. Additionally, the software aids in finding the best keywords for businesses through its comprehensive database.
Ruler Analytics offers valuable features such as live chat and phone call tracking, contributing to business conversions and growth. Users have reported a deeper understanding of the customer journey and conversion pages, enabling them to make informed decisions about their marketing strategies. Notably, Ruler Analytics has received praise for its responsiveness and willingness to provide support and recommendations to users, making it a reliable partner for account managers looking to
Proactive and helpful support: Several users have praised the proactive and helpful support provided during the onboarding process. They have appreciated the assistance they received from Ruler Analytics' team in getting started with the platform and integrating it into their existing workflows.
Improved attribution: Many reviewers have mentioned that Ruler Analytics has significantly improved their attribution accuracy. They have seen a notable increase, from 50% to 90%, in their ability to attribute revenue and leads to specific marketing touchpoints. This improvement has helped them demonstrate ROI, scale results, and retain clients.
Powerful tracking capabilities: Users have commended Ruler Analytics for its powerful online and offline tracking capabilities. They appreciate how the software enables them to track revenue and leads from PPC campaigns, demonstrating ROI and aiding in account growth. The ability to capture UTMs and pass over that information elsewhere has also been highlighted as an incredible feature by several reviewers.
Slow Dashboard Performance: Some users have experienced sluggishness in the Dashboard UI, particularly when handling a large volume of leads.
Limited Reporting Features: While the reporting features are deemed acceptable by many users, some have expressed the need to export data to their CRM and Google Data Studio for more comprehensive reports.
Lack of Date Range Comparison: Users have highlighted the absence of a date range comparison feature within the interface as a drawback, making it difficult to track performance improvements over specific time periods.