Sbam

Sbam is a platform specialized in social analysis and reporting, according to the vendor, designed to assist companies, agencies, and marketing professionals in understanding the performance of their social media content, demonstrating its value, and evaluating how inbound traffic is generated on their websites. The product is said to be suitable for businesses of all sizes, from small enterprises to large corporations, and caters to the needs of social media managers, digital marketing professionals, marketing agencies, brand managers, and content creators across various industries.

Key Features

Metrics: According to the vendor, users can evaluate indicators to understand how their communication is evolving and study audience behavior with respect to the managed brand. The product is said to offer a data-driven strategy based on comprehensive metrics.

Goals: The vendor claims that users can choose marketing goals to grow their business and identify actions that contribute most to reaching those goals. The product is said to allow monitoring of social media KPIs to track progress.

Report: The vendor states that users can create customized reports quickly and easily. They can choose from templates or start from scratch, including the most relevant metrics. The reports can be shared with customers to keep them informed about the brand's performance.

Content: According to the vendor, the product enables users to integrate content analysis into their strategy. They can analyze the performance of posts and ad campaigns and gather insights on the effectiveness of different content formats.

Segmentation: The vendor claims that users can analyze the effectiveness of specific content segments by grouping contents based on hashtags, types, campaigns, or dates. The product is said to provide insights into the performance of different content categories.

Customization: According to the vendor, users can create custom reports from scratch or use templates. They can easily reposition and resize elements in the report and save and reuse templates for future reports.

Sharing: The vendor states that users can share reports with customers and partners by exporting them as PDF or generating a shareable link. This allows stakeholders to be informed about the brand's performance.

Data History: The vendor claims that users can gather data history from their channels and analyze historical data to improve content and ad campaigns. They can track progress over time and make data-driven decisions.

Audience Analysis: According to the vendor, users can discover the demographics of their audience and understand their age, location, and language. The product is said to provide insights into audience behavior and interactions.