Scansor

Scansor is a software solution offered by itesys AG that is designed to assist with contact and inquiry management, online marketing, web analysis, and optimization. The product is targeted at small to large-sized companies across various professions and industries, including e-commerce businesses, online retailers, marketing agencies, customer service departments, and business consultants.

Key Features

Customer Account: According to the vendor, Scansor allows customers to create personal accounts within its online platform. These accounts are private and not indexed by search engines. IP addresses and access times are logged during registration and subsequent use, and customer account data is deleted upon termination, unless required for legal reasons.

Online Shop and E-Commerce: Scansor facilitates the processing of customer data for product selection, purchasing, and ordering. The software integrates with service providers for delivery and execution, as well as banks and payment service providers for secure payment transactions. It collects necessary details for delivery, invoicing, and contact information during the ordering process.

Registration, Login, and User Account: Users have the ability to create user accounts within Scansor, with mandatory information provided during registration. IP addresses and user actions are stored for security purposes. Relevant information about user accounts can be communicated via email.

Contact and Inquiry Management: Scansor efficiently processes information from inquiries and contact requests to ensure prompt and effective communication with users. It utilizes contact forms and other communication channels to collect and process data, providing users with the requested information and support. Email may also be used to communicate information related to user accounts.

Newsletter and Electronic Communications: According to the vendor, Scansor enables the sending of newsletters, emails, and other electronic communications with user consent or legal permission. Users can subscribe to newsletters by providing their email addresses, and a double opt-in procedure is implemented for registration. Unsubscribed email addresses may be stored for up to three years for evidentiary purposes.

Web Analysis, Monitoring, and Optimization: Scansor utilizes web analysis to evaluate visitor traffic and optimize online services. It analyzes user behavior, interests, and demographic information to enhance performance. Test procedures are employed for continuous optimization, and user profiles and cookies are generated for analysis and optimization purposes.

Online Marketing: According to the vendor, Scansor effectively processes personal data for online marketing purposes. It creates user profiles based on potential interests and measures the effectiveness of marketing activities. User behavior and interests are stored in cookies for personalized content display, while conversion tracking allows for accurate measurement of marketing effectiveness.

Profiles in Social Networks (Social Media): Scansor maintains online presences within social networks, utilizing user data for communication and information purposes. According to the vendor, it may process user data outside the European Union and employ such data for market research and advertising within social networks.