SiteSeer Technologies

SiteSeer Professional is a market analysis and reporting platform designed to assist retail, restaurant, and other chain businesses, as well as communities and economic development professionals, brokers, and developers. This software solution aims to help companies of all sizes make informed site selection and market decisions. According to the vendor, SiteSeer Professional offers a range of key features that can be beneficial to various industries.

Key Features

Maps: According to the vendor, users can view and print maps with their company data and industry data sources. They can also create scenarios, analyze data, and visualize opportunities.

Trade Areas: The vendor states that users can create trade areas based on radius, drive times, or custom shapes. They can implement trade area rules that take into account customer behavior and neighborhood type.

Reports: The product allows users to produce standard or customized reports and site packets at the push of a button. They can assess demographics, market competition, and more.

Void Analysis: SiteSeer Professional offers the ability to identify retail demand gaps in trade areas and determine the best tenants to fill those gaps, as claimed by the vendor.

Retail Match: Users can search millions of retail locations and their trade area profiles, according to the vendor. This feature helps them find locations that are most similar to their site for benchmarking purposes.

Community Match: The vendor claims that users can find communities similar to theirs in their state or across the U.S. This feature allows them to benchmark their retail offering and understand retail gaps.

Customer Analytics: According to the vendor, SiteSeer Professional enables users to analyze customer behavior to identify gaps in their network and market to their best customer segments. They can understand consumer foot traffic and behavior using powerful location data.

Model Builder: The vendor states that users can create their own site screening tools based on key performance indicators. They can choose from scorecards, pass/fail checklists, and analog models.

Site Scorecards: According to the vendor, users can evaluate sites with custom scorecards. They can choose from pre-built location profiles for over 1,500 retail and chain businesses.

Hot Spots: SiteSeer Professional allows users to visualize model results on a map with heat maps, as claimed by the vendor. This feature helps them identify markets to pursue and locate the highest performing sites.