SmartMessage Marketing Platform

The SmartMessage Marketing Platform is a comprehensive marketing solution designed to enhance audience engagement and deliver seamless experiences through various channels. According to the vendor, this platform caters to businesses of all sizes, from small enterprises to large corporations. It is widely used by marketing professionals, sales teams, customer experience managers, e-commerce companies, and the retail industry to create personalized marketing campaigns, automate customer journeys, build AI-powered chatbots, and ensure secure OTP delivery.

Key Features

Campaign Manager: According to the vendor, users can create and send personalized marketing campaigns through email, SMS, and push notification channels. They can design messages using the intuitive drag-and-drop content builder and automate campaign and transactional sendings for efficient execution. The vendor also claims that users can track open and click analytics to measure campaign performance.

Audience Manager: The vendor states that users can manage customer data and segmentation to create unified customer profiles. They can collect and unify customer data from various sources into a single profile and use behavioral segmentation based on web and in-app data to target specific audience groups. Additionally, users can control communication preferences and preferred channels for each customer.

Journey Manager: According to the vendor, users can automate customer journeys and enhance the customer experience. They can streamline marketing processes through real-time customer behavior analysis and create multistep, multi-action, and long-running flows for personalized customer journeys. The vendor claims that users can track and analyze customer journey data to optimize marketing campaigns.

Conversation Manager: The vendor states that users can build AI-powered chatbots for seamless customer interactions. They can enable chatbot communication across channels like Facebook Messenger, WhatsApp, SMS, and more. According to the vendor, this feature can improve customer support and loyalty with 24/7 availability and fast response times. Users can also analyze chatbot performance and collect real-time analytics for continuous improvement.

OTP Manager: According to the vendor, users can send one-time passwords (OTPs) for transaction security and fraud prevention. They can ensure secure customer authentication with fast and reliable OTP delivery. The vendor also claims that users can control mobile numbers, SIM changes, and mobile number transfer requests for added security. Additionally, users can manage blacklist and quarantine to identify and exclude suspicious activity.

Dynamics 365 Add-on: The vendor claims that users can seamlessly integrate the SmartMessage Marketing Platform with Microsoft Dynamics 365 CRM for campaign execution. They can create and launch email, SMS, and push notification campaigns directly from the Dynamics 365 dashboard. Users can also view campaign reports and track customer interactions on customer cards.

IYS Module: According to the vendor, users can synchronize customer consent and preferences with the government's platform for compliance. They can collect and send customer consent to the Information and Communication Technologies Authority (ICTA). The vendor claims that this feature ensures compliance with communication regulations across channels like IVR, SMS, and email.

WhatsApp Business Marketing: The vendor states that users can boost engagement on the popular messaging app. They can stay in touch with customers, leads, and business partners anytime and anywhere. According to the vendor, users can initiate efficient bulk messaging to reach a wider audience and ignite meaningful interactions to generate quality leads. They can also deliver personalized messages tailored to individual customers and use other channels like email, SMS, and push notifications in harmony with WhatsApp.

Build your own WhatsApp Chatbot Easily and Efficiently: According to the vendor, users can create a customized WhatsApp chatbot with ease. They can enhance customer engagement through automated conversations and provide 24/7 live service using the WhatsApp bot. The vendor claims that this feature can optimize customer experience costs.

Add an Efficient Channel to Your Campaign Management: The vendor states that users can integrate WhatsApp as an effective campaign channel. They can send bulk messages to reach a wider audience and generate leads to grow their business through WhatsApp campaigns.