SMS Workflow

SMS Workflow is a software solution designed to streamline and automate SMS communication processes for businesses. According to the vendor, it is developed to cater to small to large-sized companies across various professions and industries, such as Marketing and Advertising, Customer Service and Support, E-commerce and Retail, Healthcare, Hospitality, and Travel.

Key Features

Automated SMS Campaigns: According to the vendor, users can create and schedule automated SMS campaigns to send targeted messages to customers at specific times or triggered by specific events. They can customize campaign settings, including message content, recipient lists, and delivery frequency. The vendor also claims that users can track campaign performance with analytics and reporting tools.

Contact Management: The vendor says that SMS Workflow allows users to manage and organize contact lists for SMS communication. They can import and export contact data in various formats, and segment contacts based on demographics, behavior, or other criteria for targeted messaging.

Two-Way SMS Communication: According to the vendor, users can enable two-way communication with customers through SMS. They can receive and respond to customer inquiries, feedback, or requests via SMS. The vendor also claims that users can maintain a conversation history for each contact for reference and follow-up.

Personalization and Dynamic Content: The vendor states that users can personalize SMS messages by including recipient names or other custom fields. They can use dynamic content to create personalized messages based on customer preferences, past purchases, or other data. According to the vendor, this feature aims to increase engagement and response rates by delivering relevant and tailored messages.

Keyword-Based Campaigns: According to the vendor, users can set up keyword-based campaigns to trigger specific actions or responses when customers send a designated keyword via SMS. They can customize automated responses or actions based on the received keyword. The vendor also claims that users can use keyword campaigns for lead generation, opt-ins, surveys, or other interactive purposes.

SMS Templates: The vendor states that users can create and save SMS templates for easy and consistent messaging. They can customize templates with merge tags or placeholders for dynamic content. According to the vendor, this feature aims to streamline campaign creation and communication processes with pre-designed templates.

Delivery Scheduling and Queuing: According to the vendor, users can schedule SMS deliveries at specific dates and times to optimize message reach and engagement. They can also queue messages for delivery during peak hours or when recipients are most likely to be active. The vendor claims that this feature ensures timely and efficient message delivery.

Opt-Out Management: The vendor states that SMS Workflow provides an opt-out mechanism for recipients to unsubscribe from SMS communications. It automatically updates opt-out preferences in contact lists to ensure compliance with regulations. According to the vendor, users can manage opt-out requests and preferences to maintain a positive customer experience.

Integration with CRM and Marketing Tools: According to the vendor, SMS Workflow can integrate with CRM systems and marketing tools to synchronize contact data and streamline workflows. Users can automate SMS communication based on customer interactions, lead status, or other CRM data. The vendor also claims that users can combine SMS campaigns with email marketing, social media, or other channels for a cohesive multi-channel strategy.