Social Hub

Social Hub is a marketing technology platform designed to assist restaurants in streamlining their operations, enhancing their online presence, and improving their marketing efforts. It is tailored for independent restaurants and emerging concepts of various sizes, including quick service restaurants, hospitality groups, full-service restaurants, and food trucks. According to the vendor, Social Hub is utilized by a wide range of professionals and industries, including restaurant owners, marketing managers, operations managers, foodservice professionals, the hospitality industry, restaurant managers, hospitality managers, food service workers, consultants, and agencies focused on independent restaurants, as well as restaurant-focused SaaS companies, POS providers, and technology firms.

Key Features

Capture: According to the vendor, Social Hub offers an interactive menu that allows guests to 'like' and review menu items, capturing valuable guest information and preferences. This data can then be utilized to send personalized messages and promotions to invite guests back.

Connect: Social Hub enables automated personalized email messages to deliver targeted messages and rewards to guests. The vendor claims that pre-built marketing campaigns and social media posts make it easy to engage with guests and promote menu items, specials, and events, potentially driving more online orders and attracting new guests with online offers and promotions.

Consolidate: The vendor states that Social Hub allows restaurants to consolidate their website, interactive menu, online ordering, and marketing tools into one platform. This enables easy updates to the website and menus from any device, as well as real-time adjustments to the menu. Built-in analytics and reporting are also available to make data-driven decisions with marketing and communications.

AI Answering: According to the vendor, Social Hub provides AI-powered phone answering that can handle common questions and customize responses. This feature is designed to provide guests with instant answers, freeing up staff to focus on other tasks. The vendor claims that responses can be customized to ensure accurate and consistent information is provided.

Photography: Social Hub offers the ability to enhance online menus with high-quality photos of dishes, potentially improving the visual appeal of food items and attracting customers. According to the vendor, this feature aims to ensure that the food looks as good as it tastes in online representations.

Studio: The vendor claims that Social Hub's premium Studio package allows restaurants to elevate their website design, photography, emails, logos, and more. This feature is designed to enhance the overall visual branding of the restaurant and create a cohesive and professional look across various digital platforms.

Performance Snapshot: Social Hub provides insights into website visitor patterns and behaviors, according to the vendor. This feature aims to help restaurants understand customer reviews and preferences to inform decision-making. Additionally, it allows for the identification of popular dishes and optimization of the menu for increased revenue.

Marketing Overview: According to the vendor, Social Hub enables the monitoring of marketing campaign performance, tracking the effectiveness of different marketing channels, and measuring the impact of marketing efforts on revenue generation.

Ordering Overview: Social Hub allows restaurants to identify peak order times and popular dishes, aiming to optimize ordering operations for efficiency and customer satisfaction. The vendor states that this feature helps ensure smooth order fulfillment and timely delivery.

Answering Overview: According to the vendor, Social Hub provides insights into call patterns and customer inquiries, aiming to optimize phone answering operations for better customer service. This feature is designed to help identify opportunities for improvement and training.