Overview
What is SocioSEER?
SocioSEER is a social media analytics platform developed by WNS Analytics. According to the vendor, this proprietary tool leverages machine learning and artificial intelligence to create a 'brand equity index' by analyzing social media data. The aim is to help businesses intelligently leverage social...
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Product Details
- About
- Tech Details
What is SocioSEER?
SocioSEER is a social media analytics platform developed by WNS Analytics. According to the vendor, this proprietary tool leverages machine learning and artificial intelligence to create a 'brand equity index' by analyzing social media data. The aim is to help businesses intelligently leverage social media for brand advantage. SocioSEER caters to a variety of professions and industries, including global media houses, beverage retailers, pharma companies, and global airline alliances.
Key Features
According to the vendor, SocioSEER offers the following features:
Brand Equity Index: SocioSEER utilizes machine learning and artificial intelligence to create a 'brand equity index' based on social media conversations, impressions, and sentiments. This feature allows businesses to measure and track the overall equity of their brand.
Real-time Metrics: SocioSEER provides real-time metrics on various aspects of brand performance, including loyalty, sentiment, perceived value, and customer association. These metrics aim to provide businesses with insights into the current state of their brand and areas for improvement.
Proactive Scenarios and Crisis Planning: SocioSEER offers capabilities for simulating different scenarios and assessing their potential impact on brand perception. According to the vendor, this feature helps businesses in crisis preparedness by identifying potential issues and developing strategies to mitigate them.
Industry-specific Social Research: SocioSEER provides industry-specific social research by leveraging the market and its active participants. Businesses can access categorized theme sets that are relevant to their industry, aiming to gain insights into industry trends, customer preferences, and competitor activities.
Integrated Data and Conversations: SocioSEER allows businesses to integrate data, information, conversations, and impressions from various social media platforms. This feature provides a unified view of social media activities related to the brand, aiming to help businesses understand the overall impact of social media on brand perception.
SocioSEER Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
