Sparkroom

Sparkroom, developed by Digital Media Solutions, LLC, is a performance marketing technology that aims to streamline marketing operations and optimize return on investment (ROI). This solution is targeted towards long-lead lifecycle marketers who focus on driving results through online channels. According to the vendor, Sparkroom's centralized marketing and lead data management capabilities can benefit marketing managers, digital marketers, campaign managers, lead generation specialists, and higher education institutions.

Key Features

Lead Management: Sparkroom offers centralized marketing data with real-time validation and routing, as well as customizable lead rejection, cleansing, and prioritization.

Lead Hygiene: According to the vendor, Sparkroom provides real-time data rejection, cleansing, and prioritization, along with standard and custom client validation rules and predictive intent modeling.

Vendor + Source Management: This feature aims to simplify campaign management operations by providing segmented buying, submission, routing, and tracking. It also allows users to set allocations, cost per lead (CPL), and caps by vendor and source.

Capture + Delivery: Sparkroom stores and routes every parameter of every data lead and phone call, enabling consolidated lead capture for systems that can automate posting, importing, and exporting of lead and marketing data.

Data Housing: Acting as a central hub, Sparkroom stores all campaign data and serves as the system of record for lead data. It provides granular campaign data, client-specific key performance indicators (KPIs), and troubleshooting capabilities.

Lead Generation Tools: According to the vendor, Sparkroom offers a custom form post instruction (FPI) builder and form and landing page API for on-the-fly changes. Users can define once and push changes everywhere, enhancing lead generation efforts.

Marketing Automation: Users can leverage Sparkroom's custom rules based on any set of data points for process-based automation and lead routing. According to the vendor, it serves as a hub for centralized triggering of marketing automation and nurturing campaigns, allowing for segmentation and personalization.

Scheduling + Sharing: Sparkroom enables users to create, save, and share custom views to reflect campaigns and key performance indicators (KPIs). It also offers a view management tool for highlighting performance and scheduling automation of reports sent via email.

Monitoring + Notifications: According to the vendor, Sparkroom provides immediate alerts for interrupted data capture or delivery, as well as standard and custom lead alerts. It also offers notifications for network problems, out-of-service errors, and timeouts.

Call Tracking: This feature allows users to track the performance of inbound call campaigns and integrates with call tracking systems, such as Invoca. It facilitates the connection of pre-lead call data with post-conversion data for comprehensive campaign analysis.