Splio

The Splio Customer Platform is a solution that helps businesses leverage customer data for intelligent marketing strategies. This all-in-one platform integrates essential CRM features, including data management, marketing automation, customer data platform, predictive AI, loyalty, and mobile wallets. It caters to businesses of various sizes, from small enterprises to large corporations, and is utilized by professionals and industries such as retail, e-commerce, restauration, and telecommunications.

Key Features

Data + Activation: According to the vendor, the Splio Customer Platform combines Customer Data Platform (CDP) and Marketing Automation to enable data-driven marketing. It allows businesses to centralize and manage customer data from various sources like CRM, CMS, offline, loyalty, and surveys. The platform provides a comprehensive view of each customer, including their average basket, revenue, and purchase history.

Orchestration: The vendor states that Splio enables the orchestration of CRM plans and marketing campaigns across multiple channels. It empowers marketers to create multi-branch scenarios with flexible distribution conditions. The platform supports various campaign types, including marketing newsletters, commercial actions, and seasonal campaigns.

AI for CRM: According to the vendor, the Splio Customer Platform utilizes AI to optimize CRM plans and maximize customer lifetime value (LTV). The AI capabilities help identify the purchasing intentions of top customers who drive a significant portion of sales for each campaign. With insights and predictions, businesses can enhance their CRM strategies and improve campaign performance.

Loyalty: The vendor claims that Splio offers a loyalty module to create engaging experiences for valuable customers and maximize their value. Businesses can design their own loyalty program, foster community engagement, and reward customers accordingly.

Mobile Wallets: According to the vendor, Splio integrates with popular mobile wallets like Apple Wallet, Google Wallet, and Samsung Wallet. This integration enables businesses to digitize loyalty cards, coupons, and invitations, providing customers with convenient access to their loyalty program.

CRM Copilot: According to the vendor, Splio's CRM Copilot automates the execution of CRM strategies at scale. The platform centralizes and orchestrates all CRM campaigns, ensuring a seamless integration between one-time campaigns and scenarios. With an AI-powered engine, businesses can optimize campaign opportunities while respecting marketing pressure constraints.