Spot Trender

Spot Trender is a consumer insights platform that, according to the vendor, offers advanced ad-testing, brand tracking, and data collection services. It aims to provide actionable consumer insights to optimize advertising campaigns, track brand performance, and make informed business decisions. The product is suitable for businesses of all sizes, from small boutique agencies and consultants to global 5000 brands. Marketing professionals, market researchers, advertising agencies, brand managers, and product managers across various industries are among the target users.

Ad-Testing: According to the vendor, Spot Trender allows users to competitively test ads and gain actionable consumer insights. It offers the ability to understand the emotional impact of ads through live audience reactions. Users can pinpoint key moments in their videos that help or hurt their ads, brand, and sales. Additionally, the platform enables users to combine real-time reactions with demographic and survey responses for deeper insights.

Brand-Tracking: The vendor claims that Spot Trender provides real-time tracking of brand performance and reputation. Users can stay ahead of competitors by monitoring industry trends and consumer sentiment. The platform helps identify areas of improvement and enables engagement with the audience to build strong relationships. Users can also customize key performance indicators (KPIs) to measure brand health.

Data Collection: Spot Trender offers online surveys to collect vital information and fill data gaps. According to the vendor, users can make informed decisions backed by accurate and reliable data-driven insights. The platform helps identify untapped market segments, understand customer preferences, and uncover new business opportunities. Users can enjoy flexible survey design with a range of data collection methodologies and questionnaire formats.

DIY Power with Full-Service Support: Spot Trender aims to simplify marketing efforts with its comprehensive platform. The vendor states that users can navigate effortlessly with an intuitive interface and powerful analytics. The platform enables users to make data-driven decisions for strategic success. Additionally, full-service support is available at any point in the research process.

Customizable Data Collection: According to the vendor, Spot Trender allows users to connect with hundreds of millions of consumers worldwide to build custom data sets at scale. Users can design data sets based on specific business needs and fill intelligence data gaps. The platform aims to enhance AI models with high-quality, unique data for accurate predictions. Users can also train AI models with premium data to avoid "garbage in, garbage out" scenarios.

Real-time Insights Analysis: Spot Trender claims to enable rapid data analysis and real-time adjustments to campaigns. Users can collaborate with teams using the online platform and gain insights into the impact of campaigns on brand performance. The platform provides the ability to measure ad performance over time and optimize ad spend.