SteelHouse

SteelHouse is an advertising platform designed to assist businesses in driving performance and achieving marketing goals through Connected TV (CTV) advertising. According to the vendor, SteelHouse offers features such as automated optimization, access to premium inventory, creative solutions, a comprehensive reporting suite, a unique Creative-as-a-Subscription™ model, simple activation, integrations and APIs, a proprietary attribution solution called Verified Visits™, and robust audience targeting capabilities.

Automated Optimization: According to the vendor, SteelHouse leverages machine learning algorithms to continuously optimize CTV campaigns, automatically adjusting targeting, bidding, and creative elements for improved performance and ROI.

Premium Inventory: SteelHouse provides access to a wide inventory of ad-supported streaming channels on top streaming TV networks, aiming to ensure ads are delivered in high-quality and brand-safe environments.

Creative Solutions: SteelHouse offers a range of creative solutions, including customizable templates and interactive elements, to assist advertisers in creating engaging CTV ads that drive brand awareness and desired actions from viewers.

Reporting Suite: The vendor states that SteelHouse provides a comprehensive reporting suite that offers real-time insights into campaign performance, enabling advertisers to track key metrics, make data-driven decisions, and optimize their CTV campaigns effectively.

Creative-as-a-Subscription™: According to the vendor, SteelHouse's Creative-as-a-Subscription™ model allows advertisers to access a continuous stream of performance-driven TV creatives, ensuring a consistent supply of fresh and impactful ads for their campaigns.

Simple Activation: SteelHouse simplifies the activation process for CTV campaigns, aiming to enable advertisers to launch their campaigns quickly and efficiently with minimal technical integrations.

Integrations and APIs: SteelHouse offers integrations and APIs that allow advertisers to connect their CTV campaigns with other marketing platforms and systems, streamlining campaign management and data synchronization.

Verified Visits™: SteelHouse provides a proprietary attribution solution called Verified Visits™ that accurately measures the impact of CTV ads on website visits and conversions, providing transparent insights into campaign effectiveness and ROI.

Audience Targeting: According to the vendor, SteelHouse offers robust audience targeting capabilities, including demographic, geographic, behavioral, and contextual targeting options, enabling advertisers to deliver personalized and relevant ad experiences to their desired audience segments.