Stickybeak

Stickybeak is a consumer testing solution that, according to the vendor, assists businesses in gathering valuable feedback from their target audience on various marketing and communication materials. The product is designed to cater to businesses of all sizes, from small startups to large enterprises, and is commonly used by marketing professionals, market researchers, advertising agencies, brand managers, and product managers across various industries. Stickybeak offers rapid global consumer testing capabilities, allowing companies to test and validate their campaigns, packaging designs, messages, creative elements, and influencer choices before launching them, with the aim of ensuring resonance with their audience and driving better results.

Key Features

Rapid global consumer testing: According to the vendor, Stickybeak enables businesses to reach over 4 billion consumers worldwide through advanced social media targeting, providing them with actionable insights within days or even hours.

Category relevant audiences: Stickybeak allows access to people actively engaging with a specific category across major social media channels. The vendor claims that users can choose from over 100 interest groups and 150 countries for precise targeting, resulting in real audience engagement and insights.

One-off use or bundles available: Stickybeak offers flexible pricing options, including the choice of one-off use or tailored plans for teams. This, according to the vendor, allows businesses to pay only for the tests they need, ensuring cost-effectiveness and scalability. Additionally, Stickybeak is designed as a do-it-yourself solution, eliminating the need for external assistance and enabling faster decision-making.

Feedback within days, even hours: Stickybeak follows a simple and proven testing methodology, providing businesses with clear and easy-to-understand test reports within days. The vendor claims that the results are enhanced with AI, offering actionable insights and a better understanding of consumer preferences.

Engaging respondent experience: Stickybeak features a mobile-first platform with a chat-like interface, aiming to provide an enjoyable respondent experience that encourages honest and real feedback. According to the vendor, respondents also have the option to donate their time to OXFAM or participate in prize draws.

Access the world's biggest consumer audience: Stickybeak allows businesses to connect with over 4 billion social media users globally, reaching audiences across platforms like Instagram, TikTok, Facebook, Messenger, and Google. The vendor states that users can choose from over 100 interest groups and 150 countries for precise targeting.

Compare countries and demographics in one report: Stickybeak provides insights on preferences and feedback from different markets and demographics, presenting them through clear visual charts and AI-enhanced qualitative feedback summaries. According to the vendor, this feature helps businesses understand the reasons behind preferences, enabling them to make informed decisions.

Research support to make it easy: Stickybeak offers expert support in crafting survey questions for optimal results. The vendor also provides assistance for thought leadership, press releases, and customer behavior research. Users can choose from one-off and annual plan options to accommodate various research needs.

Real insights from real people: Stickybeak gathers relevant and up-to-date feedback through short, 10-question chatbot-style surveys, aiming to provide an engaging user experience. The vendor sources fresh respondents from social media to ensure unfiltered and reliable responses, enabling businesses to make informed decisions based on real insights from real people.