SurveyKing

SurveyKing is a versatile survey software solution designed to cater to the needs of businesses across various industries. It enables companies of all sizes to create, distribute, and analyze surveys to collect valuable feedback from customers, employees, and other stakeholders. With a wide range of features and functionalities, SurveyKing is suitable for marketing and market research professionals, human resources departments, customer experience managers, product managers, non-profit organizations, and service industry businesses.

Key Features

Customer Surveys: Create customized customer surveys using various question types, design options, and branding capabilities. Implement skip and display logic to personalize the survey experience.

Employee Surveys: Measure employee satisfaction and engagement with pre-made templates and question types like Likert scale and multiple-choice. Conduct anonymous surveys to encourage honest feedback.

Google Reviews: Increase social media reviews by capturing customer feedback and encouraging positive Google reviews. Monitor and address negative reviews promptly with alerts and guidance for reporting inappropriate reviews.

Statistical Consulting: Utilize statistical consulting services for data management, survey design, statistical analysis, and report generation. Support for statistical analysis techniques such as regression analysis, chi-square testing, and decision trees.

Targeted Surveys: Create targeted surveys to gather feedback from specific demographics or customer segments. Utilize survey panel capabilities and advanced research techniques like MaxDiff and conjoint analysis. Analyze survey results using cross-tabulation analysis and segment data based on specific criteria.

Net Promoter Score: Measure and track customer loyalty with the Net Promoter Score (NPS) metric, benchmarked against industry standards.

Customer Effort Score: Measure the ease of customer actions with the Customer Effort Score (CES), benchmarked to identify areas for improvement.

Text Analysis: Automatically tag and analyze customer feedback to identify common themes and enable quick data segmentation for deeper insights.

Product Research: Conduct product research using features like MaxDiff and Van Westendorp to identify important product features and determine acceptable price ranges. Make informed decisions about product design and pricing.