Synapze

Synapze is a loyalty platform offered by Bond that, according to the vendor, enables businesses to build enduring relationships with their customers, employees, and partners. This versatile platform is said to cater to businesses of all sizes, from small startups to large enterprises. It is widely used across various industries, including retail and e-commerce, financial services, hospitality and travel, healthcare, and automotive. Synapze claims to empower businesses to enhance customer engagement, increase brand loyalty, and drive advocacy.

Key Features

Customer Identification & Valuation: According to the vendor, Synapze helps businesses identify and understand their target customers by providing data and insights to attract the right customers. It also enables businesses to determine the value of their products or services from the customer's perspective.

Channel Partner & Employee Alignment: The vendor claims that this feature ensures a seamless and enjoyable experience for consumers by aligning brand, employees, channels, and consumers for coordinated efforts. It is said to facilitate collaboration and communication between the brand, employees, and channel partners.

Digital & Live Consumer Journey: Synapze is said to combine human-centered design, data science, and loyalty mechanics to create extraordinary experiences across physical and digital touchpoints. The vendor claims that it enhances customer engagement and satisfaction globally.

Consumer & Employee Satisfaction: Recognizing the importance of employee interactions in customer satisfaction, Synapze, according to the vendor, invests in employee satisfaction to gain and retain customers. It is claimed to support employees to provide the best possible service to customers.

Increased Consumer Engagement: The vendor states that this feature stimulates increased engagement, frequency, and spend from customers by anticipating their needs and wants to deliver value. It is said to strengthen and deepen the relationship between businesses and customers.

Brand Loyalty & Advocacy: Synapze aims to create loyal customers who become advocates for the brand, according to the vendor. It is claimed to foster customer loyalty by delivering outstanding experiences and encourages loyal customers to become an extension of the brand's marketing efforts.

Loyalty Consulting & Management: According to the vendor, Synapze offers expertise in designing and redesigning loyalty programs to create loyalty. It takes a whole-business approach to the customer journey, considering employees, channel partners, and consumers in loyalty program design.

CRM & Digital Marketing: This feature, according to the vendor, goes beyond structured loyalty programs to personalize customer experiences. It is claimed to deliver relevant messaging, location-based services, and progressive personalization, focusing on seamless experiences across all physical and digital touchpoints.

Insights & Analytics: Synapze, as claimed by the vendor, provides both descriptive and predictive insights about customers, capturing their behavior, attitudes, and emotions. It is said to help businesses make informed decisions based on data.

Channel & Employee Engagement: According to the vendor, this feature ensures optimal service by training, coaching, and developing employees and channel partners. It is claimed to optimize the customer and brand relationship through employee and channel optimization, with an emphasis on customer service and brand representation.