Tagalys

Tagalys is a visual merchandising platform that aims to enhance the online shopping experience for retailers of all sizes. According to the vendor, this software solution empowers e-commerce managers, digital marketing managers, merchandisers, and category managers in the fashion industry to curate and optimize their category pages, improve site search results, and display personalized product recommendations. By combining human and machine intelligence, the vendor claims that Tagalys enables retailers to create engaging and high-converting browse experiences for their customers.

Key Features

According to the vendor, Tagalys offers the following features:

Visual Product Merchandising: Merchandisers can use Tagalys to curate and optimize category pages, creating visually appealing and potentially high-converting browse experiences. The platform provides drag-and-drop functionality, allowing for easy arrangement and sorting of products to ensure visual symmetry in the online store.

Smart Pinning: The vendor states that merchandisers can pin up to 500 products anywhere on the website based on conditions like inventory, availability, revenue, and more. This feature aims to provide precise control over merchandising strategies, potentially mirroring in-store strategies and saving time and effort.

Product Performance Metrics: Merchandisers have access to detailed product performance metrics, including views, add to carts, and purchases. According to the vendor, historical performance details can be analyzed for different durations, aiding in data-driven decision-making and optimizing merchandising strategies.

Data-Driven Search Results: Tagalys enhances site search functionality, providing intelligent, accurate, and fast search results. The vendor claims that search results can be merchandised based on trending or promoted products, aiming to ensure visitors see the most relevant and potentially high-converting items.

Product Recommendations: According to the vendor, Tagalys offers customizable product recommendations that can be used at various stages of a visitor's journey. Dynamic recommendations can be created for marketing campaigns, displayed on category pages, cart pages, and checkout pages, and embedded in email marketing campaigns to potentially increase engagement.

Drag-and-Drop Functionality: Tagalys provides drag-and-drop functionality, allowing merchandisers to easily curate category and collection sorting. The vendor claims that this feature enables effortless arrangement and organization of products in the online store.

Detailed Analytics: Merchandisers have access to detailed analytics, including revenue, units sold, conversion, and published date, which can be used to sort products and create effective merchandising strategies, according to the vendor.

Fuzzy Suggestions: Tagalys provides fuzzy suggestions that aim to autocorrect misspelled words and provide intuitive suggestions to guide visitors in discovering products easily. The vendor suggests that this feature enhances the search experience and improves customer satisfaction.

Scheduled Merchandising Strategies: Merchandising strategies can be scheduled and managed using Tagalys, allowing for the setup of multiple strategies simultaneously or saving them as drafts. The vendor claims that this feature provides flexibility and convenience in planning and executing merchandising campaigns.

Segmentation: According to the vendor, Tagalys allows products to be segmented into different buckets based on their performance, such as high potential, low potential, high exposure, or low exposure. This segmentation aims to enable better optimization of merchandising strategies and resource allocation.