Taglayer

Taglayer is positioned as a customer experience platform that aims to assist marketers in creating personalized customer journeys and delivering improved online experiences to their visitors. The vendor claims that Taglayer enables marketers to gain a better understanding of their audience, build personalized journeys, utilize various communication channels, measure the impact of their efforts, and ultimately drive more conversions.

Key Features

According to the vendor, Taglayer offers the following features:

Better customer experiences: Taglayer allows marketers to create personalized customer journeys and deliver improved online experiences to visitors by tailoring the customer journey based on visitor behavior and preferences. The vendor claims that this feature has the potential to enhance the overall customer experience and drive more conversions.

Understand audience: Marketers can gain insights into visitor behavior and touchpoints, identify known and unknown visitors, automatically gather visitor data, and segment the audience using filters. The vendor suggests that this feature provides marketers with a deeper understanding of their audience, enabling them to target them effectively.

Build personalized journeys: With Taglayer, marketers can create custom journeys for different customer segments, display relevant content based on the stage of the funnel, gain a clear overview of different journeys, and conduct A/B tests to optimize journeys. The vendor claims that this feature empowers marketers to create tailored experiences for their audience and continuously improve their campaigns.

Use different channels: Taglayer allows marketers to make changes to websites and email campaigns without coding, launch pop-ups, push notifications, and other communication channels, use AI algorithms to push relevant content, and retarget the audience on social media. The vendor asserts that this feature provides marketers with multiple channels to engage with their audience and deliver personalized messages.

Measure the impact: With Taglayer, marketers can track conversions and measure the success of different cases and channels, run A/B tests to optimize performance, and gain valuable insights into data and customer experiences. According to the vendor, this feature enables marketers to effectively evaluate the impact of their efforts and make data-driven decisions to improve their campaigns.

Recruitment: Taglayer offers features that enable recruitment marketeers to provide a personal approach to candidates, predict candidate behavior and interests, create custom journeys for different candidate segments, and follow up with candidates through preferred channels. The vendor suggests that this feature enhances the candidate experience and streamlines the hiring process.

Ecommerce: Marketers can leverage Taglayer to increase sales with personalized customer experiences, analyze customer behavior and interests, create custom journeys for different customer segments, and follow up with customers through preferred channels. The vendor claims that this feature can boost conversions and enhance the overall shopping experience.

Real Estate: Taglayer aims to help real estate professionals deliver outstanding customer experiences to prospects and clients. It enables them to understand lead behavior and interests, create custom journeys for different audience segments, and follow up with leads through preferred channels. The vendor asserts that this feature helps build strong relationships with leads and provides personalized services.

Automotive: Taglayer offers features that aim to turn browsers into leads and loyal customers for automotive businesses. It allows businesses to analyze lead behavior and interests, create custom journeys for different lead segments, and follow up with leads through preferred channels. The vendor suggests that this feature can help engage potential customers and drive them towards conversion.

Media: According to the vendor, Taglayer can help media organizations increase readership and subscriptions by delivering a better reader experience. It enables them to understand reader behavior and interests, create custom journeys for different reader segments, and follow up with readers through preferred channels. The vendor claims that this feature empowers media organizations to deliver personalized content and build a loyal reader base.