talkAItive

talkAItive, developed by hiwave technologies, is a geo-spatial sentiment analysis solution that, according to the vendor, empowers companies to measure engagement and sentiment scores across social media, transcripts, and chat channels. This tool is designed to help businesses understand the views genuinely expressed by their users and interact with them to potentially drive changes in opinion or purchasing behaviors.

Key Features

Understand Net Sentiment Score: According to the vendor, talkAItive allows companies to measure net sentiment scores across social media, transcripts, and chat channels. It utilizes patented sentiment analysis capabilities and generates a proprietary language understanding engine called Net Sentiment Score (NSS). This feature is intended to help businesses gain insights into the sentiments expressed by their users and understand which products and features are liked or disliked.

Engage When Sentiment Peaks: The vendor claims that talkAItive enables businesses to engage with communities or individual users when sentiment peaks. This feature is designed to help companies accentuate positive sentiment by delivering timely and targeted messaging, potentially maintaining favorable sentiment across followers. It also allows businesses to address negative sentiment by responding with selective messaging, potentially mitigating any potential damage.

Active Social & Email Communities: According to the vendor, talkAItive automates the process of adding new followers and sending direct messages to those who are sentimental about what a brand cares about. This feature is intended to help businesses strengthen engagements with key sentimental communities of interest. By delivering positively charged messaging, spreading awareness of new launches or changes, and inviting followers to sponsored events, companies can potentially enhance their interactions with specific communities and individuals.