Overview
What is Teads for Publishers?
Teads for Publishers Suite is a self-serve advertising solution designed to optimize in-article placements for publishers. According to the vendor, this suite is tailored for small to large publishers, including online publishers, media companies, news organizations, content creators, and bloggers. By...
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What is Teads for Publishers?
Teads, headquartered in New York, offers a platform used to deliver full-funnel, outcome-oriented advertising powered by creative technology (Teads Studio) and AI-driven optimization.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Tech Details
What is Teads for Publishers?
Teads for Publishers Suite is a self-serve advertising solution designed to optimize in-article placements for publishers. According to the vendor, this suite is tailored for small to large publishers, including online publishers, media companies, news organizations, content creators, and bloggers. By leveraging industry-leading technology and targeting capabilities, Teads for Publishers Suite aims to help publishers monetize their content while maintaining a respectful reading experience.
Key Features
Attention-Grabbing Creatives: Teads Studio offers a ready-to-use catalogue of templated formats, which the vendor claims allows publishers to easily create and deploy attention-grabbing creatives. The goal is to build a trustful relationship with brands while maintaining a respectful reading experience.
Complete Targeting Capabilities: According to the vendor, Teads provides in-house targeting capabilities at scale, including unique, cookieless-ready, contextual, and audience targeting solutions. Publishers can reportedly boost their direct-sold campaigns by targeting the right audience with scale, accuracy, and quality directly from the Teads for Publishers Suite.
Advanced Sales Models: Teads offers advanced sales models that aim to drive key performance indicators (KPIs) for advertisers. The vendor claims that outcome-driven sales models like CPCV (Cost Per Completed View) and vCPM (Viewable Cost Per Mille) are optimized through artificial intelligence, ensuring potentially strong campaign results.
Seamless Integration of Inventory: Teads for Publishers Suite supports all inventory types, including Web, AMP, and Mobile Apps. The suite offers a tech solution to help publishers seamlessly integrate their entire inventory and optimize in-article advertising effortlessly.
Teads for Publishers Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
