Telecom Marketing Suite

The Telecom Marketing Suite by Beesion is a solution designed to assist telecom companies in effectively marketing to their existing subscribers, driving Average Revenue Per User (ARPU), and enhancing customer loyalty. This suite of applications and features aims to enable telecom professionals, marketing managers, customer relationship managers, sales representatives, and retailers in the telecom industry to create tailored marketing campaigns, coupons, surveys, and loyalty programs to engage and retain their customer base.

Key Features

Marketing Campaigns Application: According to the vendor, this application automates the process of sending customized offers or messages to millions of subscribers. It allows for the sending of notifications for payment reminders, promotions, or targeted offers based on pre-established criteria. The application can simultaneously trigger multiple offers to different segments of the customer base and integrates with legacy systems, Artificial Intelligence (AI), and Big Data for personalized targeting.

Coupon Management Application: The vendor claims that this application provides a centralized and trackable strategy for issuing coupons. It allows for the generation of coupons for various channels such as SMS, email, mobile app, social media, and web banner ads. The application also facilitates the routing of coupons for brand approval and validation and can integrate with any type of Point of Sale (POS) system to track coupon validity and performance.

Loyalty Rewards Application: According to the vendor, this application offers a loyalty program that adjusts rewards based on subscribers' preferences. It enables the personalization of rewards in real-time based on customers' likes and dislikes. The application can seamlessly integrate with "manage my account" portals to keep the loyalty program top of mind.

Communications Manager: The vendor states that this application allows for the coordination and prioritization of all communications to subscribers from one centralized location. It regulates the frequency and timing of notifications, offers, and surveys to prevent conflicting messages. The application aims to ensure a consistent and positive subscriber experience.

Surveys: According to the vendor, this feature enables the surveying of subscribers after various interactions such as customer service calls, retail store visits, or online interactions. Surveys can be sent through multiple channels like SMS, MMS, USSD, email, or self-care applications. The aim is to gather real-time feedback to understand subscribers' opinions and preferences, which can be used to improve customer satisfaction and engagement.

Integration with Billing, CRM, and Online Portals: The vendor claims that this feature allows for seamless integration with backend systems and applications. It facilitates the connection with legacy systems, CRM platforms, billing systems, and online portals. The application can automatically trigger coupons, offers, surveys, or promotions based on customer activity and can integrate with AI and Big Data for advanced customer insights and targeting.

Microservices Architecture: According to the vendor, the Telecom Marketing Suite is developed on a distributed architecture of microservices. It can be implemented on the cloud or on-premises, and it detaches business processes and data repositories from channels for a true digital omnichannel experience. The vendor states that the suite offers adaptive scalability, automated deployment, load balancing, and high availability.

Unified Customer Experience: The vendor claims that the Telecom Marketing Suite provides a consistent user experience across all interaction channels. It is based on a genuine omnichannel architecture and supports customer journey tracking and engagement actions. The aim is to enable better customer engagement on any channel.

Follows TM Forum Standards: According to the vendor, Beesion applications adhere to TM Forum guidelines. They align with the telecom industry blueprint for successful business transformation and ensure compatibility and interoperability with other industry-standard systems.

Low-Code Development: The vendor states that the applications in the Telecom Marketing Suite are created using low-code development. This approach allows for easy and quick changes without extensive coding. Modifying an application is a configuration process using graphical editors.