Thalamus

Thalamus, developed by RTM Software Corporation, is a real-time marketing software designed for the connected consumer age. This software solution caters to a wide range of professions and industries, including marketing and sales professionals, retailers, distributors, and consumer goods companies. Thalamus aims to enhance consumer engagement strategies and drive growth through its comprehensive features and capabilities.

Key Features

Integrate all your digital touchpoints: According to the vendor, Thalamus seamlessly integrates websites, mobile apps, Facebook apps, and other touchpoints with its software, eliminating the need for touchpoints to handle information or brand business rules. Thalamus operates discreetly behind the scenes, analyzing consumer interactions without their awareness.

Track Behavior: Thalamus collects and transforms consumer and customer behavioral data from touchpoints into actionable knowledge. The vendor claims that this data is automatically categorized, added to individual profiles, and can be utilized for dynamic segmentation, triggering outbound communications, measuring effectiveness, and analyzing behavior.

Send omnichannel outbound communications: The vendor states that Thalamus enables businesses to send outbound communications through various channels, including email, SMS, brand private inbox, mobile push notification, web push notification, phone calls, Facebook Ads custom audiences, Google Ads custom match audiences, and Twitter Ads tailored audiences.

Execute Activities and Promotions: Thalamus provides an Activity module for implementing a range of activities and promotions, such as surveys, banner personalization, mileage programs, raffles, instant wins, gamification activities, event invitations, newsletters, pay it forward activities, trade marketing activities, and eCommerce. According to the vendor, these activities offer valuable insights into consumers and customers based on their explicit and implicit data.

Analyze, learn and react: Thalamus features a comprehensive business intelligence tool integrated into the software, namely Tableau. Users can access analytical models, standard reports, cubes, and dashboards to analyze consumer information and behavior. The vendor claims that Thalamus offers a complete solution for the entire Consumer Engagement Lifecycle, from planning to execution and analysis.

Loyalty & Incentive programs for trade engagement: Thalamus simplifies the implementation of loyalty and incentive programs, allowing businesses to establish segmented volume objectives for each client based on their sales history. The platform also facilitates retail audit objectives through the Thalamus Trade Engagement App and offers a rewards module for customers to accumulate points and redeem them for prizes or future discounts.

Your distributors sell out, one click away: Thalamus gathers information on distributor sales to customers, making it readily available for analysis using Tableau. Additionally, businesses can execute loyalty programs for indirectly served customers through Thalamus Trade Engagement.

Business and marketing consultancy: Thalamus offers consultancy services to assist businesses in defining, implementing, and analyzing consumer, trade, and distributor engagement strategies. According to the vendor, their expertise helps organizations optimize their marketing efforts and drive better results.

Data security and compliance: Thalamus places utmost importance on data security and ensures compliance with GDPR regulations. The platform is certified as a secure vendor by world-class companies and implements robust Information Security Management and Quality Management Systems.