The ADEX DMP

The ADEX DMP is a self-hosted data technology solution aimed at revolutionizing digital marketing. According to the vendor, this platform allows businesses to efficiently manage, activate, analyze, and collect user data from various online and offline channels. It offers features such as real-time segmentation, audience extension, and contextual keyword targeting, which the vendor claims can help enhance marketing performance. The ADEX DMP caters to digital marketing professionals, advertising agencies, media companies, e-commerce businesses, and data-driven companies of various sizes.

Real-time Segmentation: According to the vendor, The ADEX DMP offers dedicated real-time segments based on request attributes. Users can assign segments within real-time and tag them in the DSP. The vendor claims that the real-time API is continuously updated to ensure the latest information for evaluation.

Audience Extension: The ADEX DMP goes beyond traditional targeting methods by helping digital companies find relevant signals to extend their audience. The vendor suggests that this feature can potentially improve marketing performance.

Contextual Keyword Targeting: The ADEX DMP enables text search and targeting beyond page attributes, according to the vendor. It enhances topics, interests, and keyword targeting through its own crawler and continuous full-text scan, providing more accurate and effective campaigns.

Data Collection: The ADEX DMP collects data from various online and offline channels, including desktop, mobile, and HBBTV. It tracks predefined attributes, ranging from standard information like demographics to highly customized characteristics, according to the vendor.

Data Processing: Segmentation is a core element of The ADEX DMP's data processing capabilities, according to the vendor. It offers a wide range of operators and complex settings, including "and/or" operators, recency and frequency settings at the segment level, constraint conditions, and more.

Data Activation: The ADEX DMP provides seamless activation of user data for digital marketing campaigns, according to the vendor. It offers existing integrations with relevant players in the market, such as Active Agent, Adition, Adform, Google Stack, Mediamath, and more.

Multi-Client Capability: The ADEX DMP allows users to control sub-clients individually, granting them dedicated reading and/or writing access. This feature enables sub-client specific segment building or globally available audiences under the master instance, according to the vendor.

Data Sharing: The ADEX DMP enables data sharing on every level, allowing instances to be handled autonomously or shared with other The ADEX clients, according to the vendor. It also offers the option to monetize data via external platforms.

The Technology: The ADEX DMP provides a comprehensive data management solution, according to the vendor. It reports all possible data points and offers a graphical user interface for real-time data filtering. The vendor also claims that it offers real-time API data access for dynamic and user-centric data management.