The Media Ant

The Media Ant is a television advertising agency that specializes in providing advertising solutions for clients looking to advertise on TV. Their services include planning, buying, and monitoring TV ad campaigns, as well as digital advertising planning and execution. The Media Ant caters to companies of all sizes, from small businesses to large corporations, and is used by advertising and marketing agencies, media and entertainment companies, consumer goods and retail businesses, e-commerce and online retailers, and financial services companies.

TV Advertising Rates: According to the vendor, The Media Ant offers what they claim to be the best and lowest advertising rates for TV advertising, with tie-ups with more than 1000 TV channels across India, ensuring what they say are the best-discounted rates for placing ads on television.

TV Advertising Campaign Planning: The Media Ant provides what they describe as end-to-end planning and execution of TV ad campaigns, including what they call data-driven campaign planning, selecting what they claim to be the right genre, TV channels, programs, and time bands at cost-effective rates.

TV Advertising Options: The Media Ant offers a variety of TV advertising options, including video ads, scrollers, Aston bands, teleshopping, and content integration into TV programs.

TV Ad Cost: According to the vendor, The Media Ant provides competitive rates for TV advertising, ensuring what they claim is cost efficiency and maximum reach for advertisers.

Television Advertising In India: The vendor highlights that television advertising in India is a popular advertising option due to its vast reach and impact. The Media Ant works with top TV channels and cable networks in India, providing advertising opportunities to reach a diverse audience.

Customizable Video Ads: According to the vendor, users can customize video ads based on ad duration, number of days, frequency, and time band, tailoring them to specific campaign requirements.

I-Bands: I-Bands are I-shaped ads that appear on the screen during a particular program for a duration of 10 seconds. Users can choose the number of I-Bands per day and the total number of days for advertising.

Aston Band: Details about this ad option are not provided by the vendor.

Media Demographics & Analytics: According to the vendor, The Media Ant provides insights into viewership profiles, including gender distribution, age distribution, NCCS data, city-wise distribution, and urban vs rural viewership, helping advertisers understand their target audience.

User Reach & Demographics: According to the vendor, The Media Ant provides a pan-India viewership profile in terms of gender distribution, prime vs non-prime viewership, age distribution, NCCS data, city-wise distribution, and urban vs rural viewership, helping advertisers understand the reach and potential impact of their campaigns.