Thunder Creative Management Platform

The Thunder Creative Management Platform is a cloud-based solution designed to streamline the production and management of digital advertisements. It caters to a wide range of businesses, from small to large-sized companies, and is commonly used by marketers, advertising agencies, creative teams, digital media professionals, and media planners. According to the vendor, the platform offers a variety of features aimed at enhancing production efficiency and simplifying workflow, making it a valuable tool for professionals in the advertising and marketing industries.

Key Features

Creative Production at Scale: According to the vendor, the Thunder Creative Management Platform enables users to easily produce programmatic banner ads for different audiences and placements at scale, while potentially reducing costs and increasing efficiency.

Streamline Workflow: The platform aims to simplify the creative workflow from design to review and approval to ad serving. It offers features such as bulk generation and auto-generation to potentially streamline digital workflow.

Personalize to the Customer: The Thunder Creative Management Platform allows users to connect customer identity across devices and time, potentially enabling the creation of personalized ad experiences. This feature enables targeting of different creative experiences to different audiences based on data signals and segmentation.

Testing ads by the Person: According to the vendor, the platform supports A/B split testing by assigning people to control and experiment groups. This allows for optimization of ads by identifying the best-performing creative through testing.

Track the Full Experience: The Thunder Creative Management Platform aims to capture the full customer lifetime ad experience by connecting creative and media by person across channels. This potentially allows for accurate tracking and attribution.

Deliver the Right Frequency: The platform offers features to help achieve optimal frequency by managing ad exposure by day and lifetime. This can potentially prevent overexposure and optimize the customer journey.

People-Based Testing: According to the vendor, the Thunder Creative Management Platform conducts accurate and fast testing by splitting test groups based on people. This approach aims to ensure reliable results and facilitate the implementation of effective testing strategies.

Personalize & Orchestrate Experiences: The platform allows for the delivery of personalized advertising experiences by scheduling and orchestrating dynamic ad content. This feature aims to enhance customer engagement and improve overall advertising effectiveness.

Experience Measurement: The Thunder Creative Management Platform provides a reporting dashboard that allows users to track and measure the lifetime ad experience of their customers. It also offers log-level data for more advanced users, potentially enabling analysis of true reach, frequency, and conversion by person.

Attribute Omnichannel Sales: The platform's people-based conversion tracking aims to enable businesses to tie ad exposure to both offline and online sales. This feature can provide a more accurate picture of ad performance and enable measurement of the impact of advertising efforts across multiple channels.