totaltrac

totaltrac is a direct mail tracking software designed to assist businesses in tracking, analyzing, and optimizing the performance of their direct marketing campaigns. It is suitable for companies of all sizes, from small businesses to large enterprises, and is utilized by marketing professionals, advertising agencies, direct mail companies, printers, and lettershops. According to the vendor, totaltrac provides a range of features that allow users to monitor campaign delivery, validate results, collaborate with business partners, verify delivery, boost response rates, and analyze and optimize campaign performance.

Key Features

Track Mail: According to the vendor, totaltrac allows users to monitor the progress of campaign delivery and report down to an individual record. It provides visibility into the mailstream, enabling users to know the exact location of their mail at any given time. The vendor claims that totaltrac ensures that all records are processed and delivered.

Validate Results: The vendor states that totaltrac helps build client trust by providing direct access to campaign performance metrics. Users can access real-time data 24/7 through a simple user interface, allowing them to compare multiple projects and make informed decisions more efficiently.

Collaborate Effectively: According to the vendor, totaltrac enables users to plan, communicate, and coordinate with their unique community of business partners. It allows for seamless collaboration with creative teams by sharing files, reports, and results. The vendor claims that totaltrac empowers marketing teams to execute perfectly timed multi-channel marketing.

Verify Delivery: The vendor states that totaltrac helps users verify that all records are processed and delivered. It allows users to coordinate and trigger marketing events to boost response rates. Additionally, totaltrac helps users plan for increased traffic at the optimal time for marketing and cost optimization.

Boost Response: According to the vendor, totaltrac allows users to coordinate and trigger marketing events to boost response rates. It helps users plan for increased traffic at the right time for marketing and cost optimization. Users can engage at a deeper level with personalized URLs (PURLs) in outbound and inbound campaigns.

Analyze & Optimize: The vendor claims that totaltrac enables users to test, track, measure, analyze, optimize, and repeat for campaign performance improvement. It provides real-time data 24/7 through a simple user interface for comprehensive analytics and reporting. According to the vendor, totaltrac helps users identify and proactively resolve campaign issues to improve the effectiveness and timeliness of response.

Collaboration Tools: According to the vendor, totaltrac offers features such as attaching comments for all users to see and instant message chatting to stay closely engaged. Users can define and invite their business community with user profiles and configure permissions. The vendor states that totaltrac allows users to create customizable dashboards for advanced analytics and reporting.

Tracking & Synchronization: The vendor claims that totaltrac expertly tracks outbound and inbound direct mail, email, and web campaigns. It allows users to engage at a deeper level with personalized URLs (PURLs) for each recipient. According to the vendor, totaltrac automatically triggers marketing events based on mail delivery dates.

Digitally Reactive Mail: According to the vendor, totaltrac helps users identify unknown website visitors and connect with personalized direct mail retargeting campaigns. It offers quick turnaround with high return on investment, response rate, and conversion rate. The vendor claims that totaltrac combines online and offline marketing for a seamless customer experience and increased brand awareness.

Email: The vendor states that totaltrac allows users to combine direct mail and email marketing to maximize strengths and minimize weaknesses. It enables users to track the delivery of each individual direct mail piece and automatically sync with email deployment. According to the vendor, totaltrac helps achieve higher brand awareness, ROI, and customer experience through a combination of direct mail and email.