Tradeswell

Tradeswell is a measurement and predictive analytics platform designed to assist businesses in evaluating, planning, and predicting the impact of commerce and retail media decisions. According to the vendor, this tool caters to brands of all sizes, including small, medium, and large enterprises. Ecommerce managers, marketing managers, advertising managers, brand managers, and retailers from various industries utilize Tradeswell to make data-driven decisions for potential growth.

Key Features

Retail Media Measurement: According to the vendor, Tradeswell enables users to measure the impact of each dollar spent on incremental sales and predict the future impact of different investment scenarios. It also offers the ability to optimize campaigns towards incremental sales and determine advertising budgets for profitable growth.

Commerce Analytics: Tradeswell allows users to gain transparency at the SKU and campaign level, identify gateway products and top cohorts, track sales targets and profit goals, and uncover costs with SKU-level net-margin reporting.

Portfolio Management: The vendor claims that Tradeswell consolidates multiple brands and lines of business into a single view of performance. It provides multi-party accessibility, delivers executive reporting with brand drill downs, and streamlines quarterly business reviews.

Data Integration: Tradeswell automates data collection, normalization, cleansing, and categorizing, according to the vendor. It also allows users to integrate data sources in minutes and integrate with data lakes and business intelligence tools for easy dissemination of insights.

Agencies: According to the vendor, Tradeswell provides transparency in attribution and implements a single source of truth. It aims to save time with automated data collection and reporting, and helps manage budget and goal setting expectations with predictive models and simulations.

Brands: Tradeswell, as per the vendor, offers transparency in attribution and helps brands set and exceed goals based on predictive models and simulations. It enables confident decision-making through simulations and encourages collaboration with access and sharing tools.

Professional Sellers: According to the vendor, Tradeswell provides professional sellers with transparent reporting on behalf of brands. It aims to offer a single source of truth, allowing users to dive deep into data to identify trends and actionable insights. Additionally, it keeps stakeholders informed with automated performance emails.